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Stock Ratings / Consumer Discretionary / BKNG / options
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Booking Holdings Inc. (BKNG) Options Positioning, Max Pain & Unusual Sweeps

$148.13 -1.53% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $148.08

Booking Holdings Inc. (BKNG) earns a Roarable Rating of B (Buy) with 74/100 RQD Confidence. High-quality cash engine (steady margins, 77% return on capital) with steady institutional support. The company’s underlying cash engine and institutional positioning keep the composite score in the Green Buy zone.

📊 Historical Track Record: Scores of 74/100 (B) historically ranked in the Top 12% of excess returns over the next 90 days (+7.3% avg 90D alpha vs SPY • 69.4% hit rate) →
ROARABLE B • BUY Cap $113.03B
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on BKNG Below — or Connect Your Own ChatGPT / Claude
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is BKNG stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-02, Booking Holdings Inc. (NASDAQ: BKNG) is rated B (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 74/100 at a spot price of $148.13 (-1.53% 1D, market cap $113.03B). Pillar breakdown: Fundamental Cash Engine 20/20, Institutional 13F & Options Flow 6/20, Executive Insider Alignment 18/20, FRED Macro Regime Fit 11/20, and SEC Balance-Sheet Forensics 19/20. Across 1011 tracked Consumer Discretionary issuers, BKNG ranks #74 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does BKNG compare to EXPE and XPO in the Consumer Discretionary sector?
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Within the Consumer Discretionary sector (Transportation Services), BKNG carries a Roarable B (74/100 RQD), trailing P/E of 20.9x, gross margin of —, and ROIC of 77.1%. By comparison, EXPE (Expedia Group Inc.) holds a C+ grade (66/100 RQD, P/E 24.9x, ROIC 57.1%, cap $32.37B) and XPO (XPO Inc.) posts a D grade (48/100 RQD, P/E 67.8x, ROIC 10.8%, cap $21.43B). Among the 5-stock peer group, GATX leads on earnings multiple (19.1x) while BKNG leads on capital efficiency (77.1% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for BKNG?
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Per BKNG's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001075531), Booking Holdings Inc. generated $26.92B in revenue (+13.4% YoY), $5.40B in net income, and $9.09B in free cash flow against $29.26B in total assets and $16.86B in total debt. Key quantitative strengths: Strong cash generator (steady margins)—profits are backed by real money, not accounting tricks.. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $148.07 (-0.04%)🧬 Cannibal Buyback (-3.20% YoY Shares)⚙️ Cash Engine: 20/20 (A+) • 33.8% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 74/100 (B) historically ranked in the Top 12% of excess returns over the next 90 days (+7.3% avg 90D alpha vs SPY • 69.4% hit rate).
Audit Bucket Track Record →
RQD QUANT TACHOMETERBUY • B
025507510074
2-of-3 JEV AI Jury Bullish
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw B · Rk B
Cash (20)Whales (6)SEC (18)Macro (11)CEO (19)
Each axis scored 0–20
12M PRICE TARGET CONE+7.2% Base Target
$232 Bull$159 Base$121 Bear
📬 FREE BKNG RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for BKNG)Realized 20D OHLCV Swing Band: ±6.2%
Deterministic 5-Pillar Attribution (74/100 Composite)
🔍 WHY BKNG SCORES 74/100 (B) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: Cash Engine Quality+20/20 pts (27% of score)

SEC XBRL FY 2025 (10-K): 33.8% FCF Margin ($9.09B FCF) & 52% Gross Margin

▲ #2 Bullish Driver: Insider Conviction & Share Dilution+19/20 pts (26% of score)

SEC Form 4 / 13F Thermometer: 86% Net Buy • Cannibal Buyback (-3.20% YoY Shares)

▼ #1 Drag / Risk Factor: Whale & Options Positioning6/20 pts (-14 pt drag)

Put hedging (50% put share) caps near-term gamma upside (-14 pts vs max)

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
82
Grade A$157.51+4.1% Next Q
Q2 (-2Q)
79
Grade A-$163.92-8.4% Next Q
Q3 (-1Q)
77
Grade B+$150.14-1.3% Next Q
Current
74
Grade B$148.13+7.3% Hist 90D α
Trajectory: A (82) → B (74)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the BKNG Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 74/100 (B) score, BKNG faces multiple-compression risk if 20.9x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Broader market pullbacks can still drag down strong stocks in the short run.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-3.20% YoY Shares) — any gross margin slip below 49.5% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($168.82) or 200D SMA ($176.27) invalidates the momentum regime and cuts Target Base ($158.80) toward Bear Floor ($121.47).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $BKNG• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “BKNG Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
YES 74%NO 26%Trade / Inspect Odds →
CALL VS. PUT WHALE SHARE
— (No Active Options Snapshot)
Put/Call Ratio: — (No Active Options Snapshot)
MAX-PAIN EXPIRATION MAGNET
— (No Active Options Snapshot)
No active options chain max-pain snapshot on file
HISTORICAL 20D VOLATILITY SWING
±6.2%
Derived from 20D OHLCV bars (No Active Options Snapshot)

Active Strike Call vs. Put Concentration Ladder (BKNG)

— (No Active Options Snapshot) — No unusual CBOE strike concentration anomalies recorded in the current database snapshot for BKNG.

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FTC Disclosure: Roarable may receive partner referral compensation at no cost to you. Partner relationships never influence RQD scores.

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Whale Flow & Momentum Playbook: Evaluating BKNG & AI Leaders Without Chasing Tops

  • ✓Institutional whale strikes & implied earnings move audit on BKNG
  • ✓How disciplined traders manage risk using pre-published trigger & invalidation levels
  • ✓Includes nightly RQD rating-change & forensic signal email alerts on tracked leaders
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
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BKNG // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -10.54%🛡️ HOLDING TREND SUPPORT
2026-11-02O $147.9H $150.4L $147.9C $148.1VOL 5.91M
RES: $244.3SUP: $144.8SMA50: $168.8SMA200: $176.3
$222.3$201.7$181.1$160.5$139.9RES $244.3SUP $144.8$148.12026-05-042026-06-172026-08-042026-09-182026-11-02
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

BKNG Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 BKNG Butterfly Map → + Track BKNG →
Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
14.5%/yr Implied 5Y Growth

vs. +13.4% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on BKNG today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for BKNG. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for BKNG today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (BKNG)

Consumer Discretionary Rank #74 of 1011 ⚔️ EXPE vs BKNG Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (BKNG vs. EXPE, XPO, GATX, HAFN)

Industry: Transportation Services (22 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Booking Holdings Inc. (BKNG) ranks #74 by composite RQD confidence (74/100, grade B) and #17 by equity capitalization ($113.03B). Within this direct 5-issuer industry benchmark cohort, GATX leads on earnings valuation at 19.1x trailing P/E, while BKNG leads on capital efficiency and profitability with 77.1% ROIC and — gross margin. BKNG currently leads its immediate peer cohort in composite quantitative strength at 74/100 (B).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
BKNG ACTIVE
Booking Holdings Inc.
B 74/100 20.9x — 77.1% -1.53% $113.03B Benchmark Subject
EXPE
Expedia Group Inc.
C+ 66/100 24.9x — 57.1% +1.13% $32.37B /expe-vs-bkng →
XPO
XPO Inc.
D 48/100 67.8x — 10.8% +3.59% $21.43B /xpo-vs-bkng →
GATX
GATX Corporation
D+ 57/100 19.1x — 4.0% +0.37% $6.37B /gatx-vs-bkng →
HAFN
Hafnia Limited
C 65/100 — — — -1.72% $5.92B /hafn-vs-bkng →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001075531

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Booking Holdings Inc. (BKNG) reported GAAP revenue of $26.92B (+13.4% vs. FY2024 revenue of $23.74B , and +26.0% cumulative change since FY2023) , GAAP net income of $5.40B, operating cash flow of $9.41B, and free cash flow of $9.09B (+15.1% YoY). On the balance sheet, BKNG closed FY2025 with $29.26B in total assets against $16.86B in total debt (Altman Z-Score: 6.04, Piotroski F-Score: 8/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $26.92B $5.40B $9.41B $9.09B $29.26B $16.86B
FY2024 (FY) 2024-12-31 $23.74B $5.88B $8.32B $7.89B $27.71B $14.85B
FY2023 (FY) 2023-12-31 $21.36B $4.29B $7.34B $6.38B $62.17B $14.55B

3. BKNG Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is BKNG stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-02, Booking Holdings Inc. (NASDAQ: BKNG) is rated B (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 74/100 at a spot price of $148.13 (-1.53% 1D, market cap $113.03B). Pillar breakdown: Fundamental Cash Engine 20/20, Institutional 13F & Options Flow 6/20, Executive Insider Alignment 18/20, FRED Macro Regime Fit 11/20, and SEC Balance-Sheet Forensics 19/20. Across 1011 tracked Consumer Discretionary issuers, BKNG ranks #74 in composite RQD confidence.

How does BKNG compare to EXPE and XPO in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Transportation Services), BKNG carries a Roarable B (74/100 RQD), trailing P/E of 20.9x, gross margin of —, and ROIC of 77.1%. By comparison, EXPE (Expedia Group Inc.) holds a C+ grade (66/100 RQD, P/E 24.9x, ROIC 57.1%, cap $32.37B) and XPO (XPO Inc.) posts a D grade (48/100 RQD, P/E 67.8x, ROIC 10.8%, cap $21.43B). Among the 5-stock peer group, GATX leads on earnings multiple (19.1x) while BKNG leads on capital efficiency (77.1% ROIC).

What are the biggest fundamental strengths and SEC risk factors for BKNG?

Per BKNG's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001075531), Booking Holdings Inc. generated $26.92B in revenue (+13.4% YoY), $5.40B in net income, and $9.09B in free cash flow against $29.26B in total assets and $16.86B in total debt. Key quantitative strengths: Strong cash generator (steady margins)—profits are backed by real money, not accounting tricks.. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run.. Institutional options positioning shows a 50% call / 50% put premium split.

Where is BKNG trading relative to its 50-day, 200-day, and 52-week technical levels?

BKNG last traded at $148.13 (-1.53% on volume of 8,372,176 shares), positioning the stock -12.26% below its 50-day simple moving average ($168.82) and -15.96% below its 200-day simple moving average ($176.27). Across its 52-week range of $146.28 to $220.81, BKNG sits at the 2.5% percentile with a 14-day RSI of 37.2 (NEUTRAL RANGE) and an implied next-earnings move of ±6.2% ($138.95 to $157.31).

BKNG Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

What is BKNG's options positioning and volatility profile?

Roarable tracks verified CBOE unusual options sweeps, put/call ratios, and OHLCV realized volatility bands for BKNG.

Direct Sub-Reports: BKNG RQD Cockpit BKNG 12M Forecast BKNG Earnings & Move BKNG Dividends & DRIP BKNG Insiders & 13F BKNG Whale Options BKNG Profit Sankey BKNG News & Why
ROARABLE RATING BRIEF • RQD 74/100 (B) ✓ STAGE-C NUMBER FIREWALL VERIFIED

BKNG — Booking Holdings Inc.: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5
As of: 2026-11-02T15:09:39Z

Roarable Rating Brief: What This Means to a Prospective Investor

Per the Roarable RQD rating, BKNG scores 74 out of 100, graded B and labeled "Roarable Buy — Good Risk/Reward." The five pillars break down as follows:

  • Fundamental Cash Engine: 20 / 20. Per the Roarable RQD rating, this pillar reflects ROIC of 77.1% and an FCF yield of 8.04%. This is the strongest pillar and the main upside driver in the rating: the business generates high returns on invested capital and substantial free cash flow relative to its market value.
  • Whale 13F Flow: 6 / 20. Per the Roarable RQD rating, this pillar captures institutional accumulation and options positioning. The low score indicates limited institutional-flow support relative to the other pillars.
  • Insider Conviction: 19 / 20. Per the Roarable RQD rating, this pillar reflects SEC Form 4 and Congressional PTR cluster flow. A high score here signals notable insider-side conviction, though the underlying trade-level detail is not present in the source data.
  • Macro Regime Fit: 11 / 20. Per the Roarable RQD rating, this pillar reflects a beta of 1.14 and sector sensitivity. The moderate score suggests the stock is somewhat more volatile than the market, so macro regime shifts may affect it more than a low-beta holding.
  • Forensic Balance Sheet: 18 / 20. Per the Roarable RQD rating, this pillar reflects an Altman Z of 6.04, a Piotroski F of 8/9, and Debt/Equity of 0.85. These readings point to a financially sound balance sheet with low distress indicators.

For a prospective investor evaluating the stock today, the rating points to a cash-generative, high-return business with a strong balance sheet, paired with weaker institutional-flow support and moderate macro sensitivity. The valuation tradeoff is that the P/E (TTM) of 20.9 sits above the forward P/E of 17.6, which implies earnings expected to grow into the multiple. The rating is analytical, not a recommendation; the weakest pillar (Whale 13F Flow) is the area most worth monitoring.

Snapshot

PriceMarket CapP/E (TTM)Forward P/EEV/EBITDAEPS (TTM)Dividend YieldBeta52-Wk RangeROIC %
150.43$113.03B20.917.612.47.191.1%1.14$146.28 - $220.8177.1%

Business

Booking Holdings Inc. is a NASDAQ-listed company classified in the Consumer Discretionary sector and the Transportation Services industry, per the company profile. Per the market data, its operating margin is 32.8% and its net margin is 20.1%. Not available in source data for specific product lines, customer segments, or revenue-generation mechanics beyond the sector and industry classification.

Financial Trend

PeriodRevenueOperating IncomeNet IncomeEPSFCFCashDebt
FY 2025$26917.0M$8825.0M$5404.0MN/A$9087.0M$17203.0M$16856.0M
FY 2024$23739.0M$7555.0M$5882.0MN/A$7894.0M$16164.0M$14853.0M
FY 2023$21365.0M$5835.0M$4289.0MN/A$6382.6MN/A$14547.0M

Per the SEC financials, revenue rose from $21365.0M in FY 2023 to $26917.0M in FY 2025, while operating income rose from $5835.0M to $8825.0M. Net income was $5404.0M in FY 2025 versus $5882.0M in FY 2024, a decline across that year. Per the Roarable RQD rating, ROIC is 77.1%, the Altman Z-Score is 6.04, and the Piotroski F-Score is 8 of 9. Per the SEC financials, debt was $16856.0M against cash of $17203.0M at FY 2025, and the Roarable RQD rating reports a Debt/Equity of 0.85.

Recent Catalysts & News Wire Analysis

Six news items are present, all related to BKNG, sourced from Yahoo Finance, Trefis, and TradingView. One item is flagged GREEN as a CATALYST; the remaining five are flagged YELLOW as MARKET WIRE. The headlines describe the stock as down or sinking on several occasions, including "Booking Holdings (BKNG) Stock Sinks As Market Gains" and "Why Booking (BKNG) stock is down today." Catalyst and risk details beyond these headlines are not available in source data. Per the Butterfly Supply-Chain Graph, no proprietary signals are present.

Butterfly Effect: 2nd-Order Supply-Chain & Sector Ripples

Per the Butterfly Supply-Chain Graph, supply chain status is NONE, with no butterfly links and no proprietary signals. Upstream and downstream dependencies, sector correlations, and second-order bottlenecks are not available in source data.

Open Questions

  • What is the EPS for FY 2025 and FY 2024, given that the financials report EPS as N/A for all periods?
  • What drove the decline in net income from $5882.0M in FY 2024 to $5404.0M in FY 2025 while revenue grew?
  • What is the gross margin behind the reported gross_margin_pct of 0%, and does it reflect a data gap or the reporting structure?
  • What cash figure applies to FY 2023, which is reported as N/A?
  • What institutional and insider transactions sit behind the Whale 13F Flow and Insider Conviction pillar scores?

BKNG Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Booking Holdings Inc. (BKNG) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to BKNG Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

BKNG Bull vs. Bear Conversation Board — What's Your Call at $148.13?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON BKNG 🐻 33% BEARISH CONVICTION
1. Pick Your Side on BKNG:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
RO RoarDesk_Moderator Roarable Research Desk 🐂 BULLISH 🎯 Target: $177.51 (+18.0%)
📌 Pinned Debate

🔥 Official Bull vs. Bear Debate: Is BKNG (B • RQD 74/100) a Buy at $150.43?

Welcome to the BKNG (Booking Holdings Inc.) Roar Pit. Current RQD Composite is 74/100 (Roarable Buy — Good Risk/Reward) in Transportation Services. Bulls point to capital efficiency (77.1% ROIC), while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.

RI RiskArb_Desk Forensic Accounting Watch 🐻 BEARISH 🎯 Target: $124.86 (-17.0%)
Spot @ $150.43

Pump the brakes on BKNG — check the valuation vs. margin headwinds

Everyone in here is repeating the bull case on BKNG, but look at what you are paying: 20.9x trailing P/E with tightening sector spreads. Unless Booking Holdings Inc. expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.

SI SiliconVal_Bull Verified K Arena Trader 🐂 BULLISH 🎯 Target: $188.04 (+25.0%)
Spot @ $150.43

BKNG cash flow & RQD setup is being underpriced by the Street here

Looking at the 5-pillar RQD breakdown on BKNG, the market is fixating on short-term headline noise in Transportation Services and ignoring the balance sheet and cash flow trajectory. At $150.43 (52-wk range $146.28 - $220.81), any beat on forward guidance forces shorts and underweight funds to chase.

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