Why SON Stock advanced +0.14% Today — RQD Quant Desk Flash

$49.96 +0.14% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $49.88

Sonoco Products Company (SON) carries a Roarable Rating of D+ (Sell) with 52/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE D+ • SELL / AVOID Cap $4.94B
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
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🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is SON stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-03, Sonoco Products Company (NYSE: SON) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 52/100 at a spot price of $49.96 (+0.14% 1D, market cap $4.94B). Pillar breakdown: Fundamental Cash Engine 6/20, Institutional 13F & Options Flow 9/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 17/20. Across 1011 tracked Consumer Discretionary issuers, SON ranks #500 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does SON compare to REYN and GPK in the Consumer Discretionary sector?
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Within the Consumer Discretionary sector (Containers/Packaging), SON carries a Roarable D+ (52/100 RQD), trailing P/E of 4.9x, gross margin of 20.9%, and ROIC of 11.4%. By comparison, REYN (Reynolds Consumer Products Inc.) holds a B- grade (70/100 RQD, P/E 16.5x, ROIC 13.4%, cap $4.98B) and GPK (Graphic Packaging Holding Company) posts a D+ grade (54/100 RQD, P/E 5.9x, ROIC 7.8%, cap $2.65B). Among the 5-stock peer group, SON leads on earnings multiple (4.9x) while WMS leads on capital efficiency (22.3% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for SON?
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Per SON's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000091767), Sonoco Products Company generated $7.52B in revenue (+41.7% YoY), $1.00B in net income, and $345.8M in free cash flow against $11.16B in total assets and $3.79B in total debt. Key quantitative strengths: Company leadership has skin in the game with net positive insider conviction.. Primary risk factors monitored: Sensitive to high interest rates and tighter Federal Reserve market liquidity.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $49.88 (-0.16%)🧬 Cannibal Buyback (-2.64% YoY Shares)⚙️ Cash Engine: 6/20 (E) • 4.6% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 52/100 (D+) historically posted market-perform odds over rolling 90-day windows (-1.1% avg 90D alpha vs SPY • 50.1% hit rate — wait for RQD ≥ 70 breakout).
Audit Bucket Track Record →
RQD QUANT TACHOMETERSELL / AVOID • D+
025507510052
JEV AI Jury Split (Battleground)
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw D+ · Rk D
Cash (6)Whales (9)SEC (12)Macro (8)CEO (17)
Each axis scored 0–20
12M PRICE TARGET CONE-2.7% Base Target
$64 Bull$49 Base$38 Bear
📬 FREE SON RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for SON)Realized 20D OHLCV Swing Band: ±6%
Deterministic 5-Pillar Attribution (52/100 Composite)
🔍 WHY SON SCORES 52/100 (D+) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: Insider Conviction & Share Dilution+17/20 pts (33% of score)

SEC Form 4 / 13F Thermometer: 85% Net Buy • Cannibal Buyback (-2.64% YoY Shares)

▲ #2 Bullish Driver: SEC 10-K Forensic Risk+12/20 pts (23% of score)

Altman Z-Score 1.80 (WATCH ZONE (1.8–3.0)) • Piotroski F-Score 7/9

▼ #1 Drag / Risk Factor: Cash Engine Quality6/20 pts (-14 pt drag)

Capital intensity & 13.5% operating margin leave 14 pts on the table

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
44
Grade D$49.12+3.7% Next Q
Q2 (-2Q)
47
Grade D$50.96-4.3% Next Q
Q3 (-1Q)
49
Grade D$48.75+2.5% Next Q
Current
52
Grade D+$49.96-1.1% Hist 90D α
Trajectory: D (44) → D+ (52)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a SON Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While SON currently carries a cautious 52/100 (D+) rating due to Cash Engine Quality (6/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Company leadership has skin in the game with net positive insider conviction.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($50.15) and Max Pain ($52.46) forces dealer call-delta covering toward $63.70.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Cannibal Buyback (-2.64% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $SON• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “SON Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
AUTOMATED RQD QUANT DESK MOVER BRIEFINGFull Market News Desk →

Why SON Stock advanced +0.14% Today — RQD Quant Desk Flash

Sonoco Products Company (SON) advanced +0.14% to $49.96, trading at 50% of its 52-week range ($39.27 – $60.67). Stretched risk/reward at 5x P/E (11% return on capital) under elevated 10-year interest-rate pressure.

  • ▸Technical Tape: Trading at 50% of its 52-week range ($39.27 – $60.67) with RSI-14 at 51.4 (NEUTRAL RANGE).
  • ▸Volatility Profile: Historical 20-day realized swing band of ±6% around $49.96 (no active unusual options sweep snapshot on file).
  • ▸Fundamental Anchor: Roarable D+ (Sell) backed by 20.9% gross margin and $345.8M annual free cash flow.
Live SON Headlines & Catalysts
RISK WATCHYahoo Finance • 1d ago
Bear of the Day: Sonoco (SON)

Yahoo Finance report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.

RISK WATCHYahoo • 1d ago
Is Sonoco Products (SON) Cheap After Its 28% Run Up?

Sonoco Products has delivered a 1 year gain while reporting a sizeable recent loss, which puts a spotlight on whether the current share price lines up with its sales base. With the stock around US$49.96, the question for

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring SON)

  • ✓Walkthrough of SON's RQD Radar, SEC cash-conversion gap & downside invalidation levels
  • ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
  • ✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
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SON // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +0.69%📐 HORIZONTAL RANGE
2026-11-03O $49.89H $49.96L $49.89C $49.96VOL 1.55M
RES: $62.44SUP: $46.73SMA50: $50.15SMA200: $52.42
$61.70$57.42$53.14$48.86$44.58RES $62.44SUP $46.73$49.962026-05-042026-06-182026-08-052026-09-212026-11-03
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

SON Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
-14.3%/yr Implied 5Y Growth

vs. +41.7% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on SON today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for SON. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for SON today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (SON)

Consumer Discretionary Rank #500 of 1011 ⚔️ REYN vs SON Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (SON vs. REYN, GPK, WMS, AVY)

Industry: Containers/Packaging (17 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Sonoco Products Company (SON) ranks #500 by composite RQD confidence (52/100, grade D+) and #274 by equity capitalization ($4.94B). Within this direct 5-issuer industry benchmark cohort, SON leads on earnings valuation at 4.9x trailing P/E, while WMS leads on capital efficiency and profitability with 22.3% ROIC and 38.3% gross margin. AVY currently holds the highest overall quantitative score in the immediate peer group at 74/100 (B) compared with SON at 52/100 (D+).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
SON ACTIVE
Sonoco Products Company
D+ 52/100 4.9x 20.9% 11.4% +0.14% $4.94B Benchmark Subject
REYN
Reynolds Consumer Products Inc.
B- 70/100 16.5x 24.6% 13.4% +0.13% $4.98B /reyn-vs-son →
GPK
Graphic Packaging Holding Company
D+ 54/100 5.9x 18.2% 7.8% +1.59% $2.65B /gpk-vs-son →
WMS
Advanced Drainage Systems Inc.
B- 71/100 24.0x 38.3% 22.3% -0.80% $10.21B /wms-vs-son →
AVY
Avery Dennison Corporation
B 74/100 20.1x 28.8% 17.4% +0.09% $13.81B /avy-vs-son →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000091767

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Sonoco Products Company (SON) reported GAAP revenue of $7.52B (+41.7% vs. FY2024 revenue of $5.31B , and +38.2% cumulative change since FY2023) , GAAP net income of $1.00B, operating cash flow of $689.8M, and free cash flow of $345.8M (-21.5% YoY). On the balance sheet, SON closed FY2025 with $11.16B in total assets against $3.79B in total debt (Altman Z-Score: 1.80, Piotroski F-Score: 7/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $7.52B $1.00B $689.8M $345.8M $11.16B $3.79B
FY2024 (FY) 2024-12-31 $5.31B $163.9M $833.8M $440.6M $12.51B $4.99B
FY2023 (FY) 2023-12-31 $5.44B $475.0M $882.9M $638.1M $6.53B $1.53B

3. SON Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is SON stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, Sonoco Products Company (NYSE: SON) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 52/100 at a spot price of $49.96 (+0.14% 1D, market cap $4.94B). Pillar breakdown: Fundamental Cash Engine 6/20, Institutional 13F & Options Flow 9/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 17/20. Across 1011 tracked Consumer Discretionary issuers, SON ranks #500 in composite RQD confidence.

How does SON compare to REYN and GPK in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Containers/Packaging), SON carries a Roarable D+ (52/100 RQD), trailing P/E of 4.9x, gross margin of 20.9%, and ROIC of 11.4%. By comparison, REYN (Reynolds Consumer Products Inc.) holds a B- grade (70/100 RQD, P/E 16.5x, ROIC 13.4%, cap $4.98B) and GPK (Graphic Packaging Holding Company) posts a D+ grade (54/100 RQD, P/E 5.9x, ROIC 7.8%, cap $2.65B). Among the 5-stock peer group, SON leads on earnings multiple (4.9x) while WMS leads on capital efficiency (22.3% ROIC).

What are the biggest fundamental strengths and SEC risk factors for SON?

Per SON's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000091767), Sonoco Products Company generated $7.52B in revenue (+41.7% YoY), $1.00B in net income, and $345.8M in free cash flow against $11.16B in total assets and $3.79B in total debt. Key quantitative strengths: Company leadership has skin in the game with net positive insider conviction.. Primary risk factors monitored: Sensitive to high interest rates and tighter Federal Reserve market liquidity.. Institutional options positioning shows a 50% call / 50% put premium split.

Where is SON trading relative to its 50-day, 200-day, and 52-week technical levels?

SON last traded at $49.96 (+0.14% on volume of 1,548,789 shares), positioning the stock -0.38% below its 50-day simple moving average ($50.15) and -4.69% below its 200-day simple moving average ($52.42). Across its 52-week range of $39.27 to $60.67, SON sits at the 50.0% percentile with a 14-day RSI of 51.4 (NEUTRAL RANGE) and an implied next-earnings move of ±6.0% ($46.96 to $52.96).

SON Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

Why is SON stock moving today?

Why SON Stock advanced +0.14% Today — RQD Quant Desk Flash. Stretched risk/reward at 5x P/E (11% return on capital) under elevated 10-year interest-rate pressure.

ROARABLE RATING BRIEF • RQD 52/100 (D+) ✓ STAGE-C NUMBER FIREWALL VERIFIED

SON — Sonoco Products Company: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5
As of: 2026-11-02T15:20:58Z

Roarable Rating Brief: What This Means to a Prospective Investor

The Roarable RQD score is 52, grade D+, verdict "Roarable Sell — Weak Fundamentals / Trim," per the Roarable RQD rating. The five pillars are:

  • Fundamental cash engine: 6 / 20. The rating cites ROIC of 11.4% and an FCF yield of 7.01%. This is the weakest pillar relative to its weight, suggesting that cash generation, while present, does not carry the score.
  • Whale / 13F flow: 9 / 20. The pillar description references institutional accumulation and options positioning. The supporting 13F detail is not included in the source data.
  • Insider conviction: 17 / 20. This is the strongest pillar, described as reflecting SEC Form 4 and Congressional PTR cluster flow. The underlying trade-level detail is not included in the source data.
  • Macro regime fit: 8 / 20. The rating cites beta of 1.04 and sector sensitivity.
  • Forensic balance sheet: 12 / 20. The rating cites Altman Z of 1.8, Piotroski F of 7/9, and Debt/Equity of 1.05.

For a prospective investor, the composite signals that the stock's valuation metrics (low trailing and forward P/E, a 4.22% dividend yield) are being offset by weaker balance-sheet and macro-fit scores. Low multiples can reflect either undervaluation or a market discount for risk; the rating's weighting leans toward the latter. The insider-conviction pillar is the main upside driver in the rating, while the cash-engine and macro pillars represent the principal drags. Upside would depend on sustained cash generation and balance-sheet deleveraging; downside risk is tied to leverage and sector sensitivity. This is an analytical reading of the rating, not a recommendation.

Snapshot

PriceMarket CapP/E (TTM)Forward P/EEV/EBITDAEPS (TTM)Dividend YieldBeta52-Wk RangeROIC %
49.89$4.93B4.94.26.410.144.22%1.04$39.27 - $60.6711.4%

Financial Trend

PeriodRevenueOperating IncomeNet IncomeEPSFCFCashDebt
FY 2025$7518.8M$1017.7M$1003.0MN/A$345.8M$378.4M$3789.0M
FY 2024$5305.4M$326.6M$163.9MN/A$440.6M$431.0M$4985.5M
FY 2023$5441.4M$589.0M$475.0MN/A$638.1MN/A$1528.0M

Per the SEC financials, revenue rose from $5305.4M (FY 2024) to $7518.8M (FY 2025), and net income rose from $163.9M to $1003.0M. Per the market data, gross margin is 20.9%, operating margin 13.5%, and net margin 13.3%, with ROIC of 11.4%. The Altman Z-Score of 1.8 and Piotroski F-Score of 7/9 are cited within the RQD rating. Debt was $3789.0M at FY 2025 against cash of $378.4M, and the rating cites Debt/Equity of 1.05.

Recent Catalysts & News Wire Analysis

  • Earnings (MARKET WIRE, YELLOW): A report that Q3 revenue was $2.04B versus a FactSet estimate of $2.07B.
  • Analyst upgrade (CATALYST, GREEN): A Seeking Alpha item titled as an upgrade, describing the stock as "Cheap Enough To Add" with European weakness noted.
  • Institutional (MARKET WIRE, YELLOW): A MarketBeat item on the State of Alaska Department of Revenue increasing its stake.
  • Insider (MARKET WIRE, YELLOW): A Stock Titan item on 747.4 stock-linked units accruing to director Kyle under a deferred compensation plan.
  • Risk watch (RISK WATCH, RED): A Yahoo Finance "Bear of the Day" designation.
  • Market wire (YELLOW): A Yahoo! Finance Canada general market item.

The Butterfly Supply-Chain Graph reports no supply-chain links and no proprietary signals, so no butterfly-graph signals are available.

Open Questions

  • What are Sonoco's specific products, end markets, and customer concentration? The source data gives only sector and industry labels.
  • What drove the revenue step-up from FY 2024 to FY 2025 and the large swing in net income, and is it repeatable?
  • What are the reported EPS figures? The financial table shows EPS as N/A for all periods.
  • What is the cash balance for FY 2023, and what is the maturity profile of the $3789.0M of debt?
  • What are the identities, sizes, and dates of the 13F, Form 4, and Congressional trades underlying the insider and whale pillars?

SON Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Sonoco Products Company (SON) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to SON Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

SON Bull vs. Bear Conversation Board — What's Your Call at $49.96?

🐂 50% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON SON 🐻 50% BEARISH CONVICTION
1. Pick Your Side on SON:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
RO RoarDesk_Moderator Roarable Research Desk ⚖️ DEBATE HOST 🎯 Target: $53.88 (+8.0%)
📌 Pinned Debate

🔥 Official Bull vs. Bear Debate: Is SON (D+ • RQD 52/100) a Buy at $49.89?

Welcome to the SON (Sonoco Products Company) Roar Pit. Current RQD Composite is 52/100 (Roarable Sell — Weak Fundamentals / Trim) in Containers/Packaging. Bulls point to operating leverage and sector positioning, while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.

FO ForensicBear Forensic Accounting Watch 🐻 BEARISH 🎯 Target: $37.92 (-24.0%)
Spot @ $49.89

Pump the brakes on SON — check the valuation vs. margin headwinds

Everyone in here is repeating the bull case on SON, but look at what you are paying: 4.9x trailing P/E with 20.9% gross margins. Unless Sonoco Products Company expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.

DE DeltaGamma_99 Verified K Arena Trader 🐂 BULLISH 🎯 Target: $63.36 (+27.0%)
Spot @ $49.89

SON cash flow & RQD setup is being underpriced by the Street here

Looking at the 5-pillar RQD breakdown on SON, the market is fixating on short-term headline noise in Containers/Packaging and ignoring the balance sheet and cash flow trajectory. At $49.89 (52-wk range $39.27 - $60.67), any beat on forward guidance forces shorts and underweight funds to chase.

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