Yahoo! Finance Canada report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Why SON Stock advanced +0.14% Today — RQD Quant Desk Flash
Sonoco Products Company (SON) carries a Roarable Rating of D+ (Sell) with 52/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief)
Is SON stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
▼
As of 2026-11-03, Sonoco Products Company (NYSE: SON) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 52/100 at a spot price of $49.96 (+0.14% 1D, market cap $4.94B). Pillar breakdown: Fundamental Cash Engine 6/20, Institutional 13F & Options Flow 9/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 17/20. Across 1011 tracked Consumer Discretionary issuers, SON ranks #500 in composite RQD confidence.
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief)
How does SON compare to REYN and GPK in the Consumer Discretionary sector?
▼
Within the Consumer Discretionary sector (Containers/Packaging), SON carries a Roarable D+ (52/100 RQD), trailing P/E of 4.9x, gross margin of 20.9%, and ROIC of 11.4%. By comparison, REYN (Reynolds Consumer Products Inc.) holds a B- grade (70/100 RQD, P/E 16.5x, ROIC 13.4%, cap $4.98B) and GPK (Graphic Packaging Holding Company) posts a D+ grade (54/100 RQD, P/E 5.9x, ROIC 7.8%, cap $2.65B). Among the 5-stock peer group, SON leads on earnings multiple (4.9x) while WMS leads on capital efficiency (22.3% ROIC).
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief)
What are the biggest fundamental strengths and SEC risk factors for SON?
▼
Per SON's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000091767), Sonoco Products Company generated $7.52B in revenue (+41.7% YoY), $1.00B in net income, and $345.8M in free cash flow against $11.16B in total assets and $3.79B in total debt. Key quantitative strengths: Company leadership has skin in the game with net positive insider conviction.. Primary risk factors monitored: Sensitive to high interest rates and tighter Federal Reserve market liquidity.. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
SEC Form 4 / 13F Thermometer: 85% Net Buy • Cannibal Buyback (-2.64% YoY Shares)
Altman Z-Score 1.80 (WATCH ZONE (1.8–3.0)) • Piotroski F-Score 7/9
Capital intensity & 13.5% operating margin leave 14 pts on the table
⚔️ Adversarial Opposing Case: What Could Spark a SON Turnaround Squeeze
While SON currently carries a cautious 52/100 (D+) rating due to Cash Engine Quality (6/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.
Company leadership has skin in the game with net positive insider conviction.
Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($50.15) and Max Pain ($52.46) forces dealer call-delta covering toward $63.70.
Forensic Repair Trigger: Halting share dilution (Cannibal Buyback (-2.64% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.
Why SON Stock advanced +0.14% Today — RQD Quant Desk Flash
Sonoco Products Company (SON) advanced +0.14% to $49.96, trading at 50% of its 52-week range ($39.27 – $60.67). Stretched risk/reward at 5x P/E (11% return on capital) under elevated 10-year interest-rate pressure.
- ▸Technical Tape: Trading at 50% of its 52-week range ($39.27 – $60.67) with RSI-14 at 51.4 (NEUTRAL RANGE).
- ▸Volatility Profile: Historical 20-day realized swing band of ±6% around $49.96 (no active unusual options sweep snapshot on file).
- ▸Fundamental Anchor: Roarable D+ (Sell) backed by 20.9% gross margin and $345.8M annual free cash flow.
Seeking Alpha report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
marketscreener.com report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
GlobeNewswire report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Sonoco Products has delivered a 1 year gain while reporting a sizeable recent loss, which puts a spotlight on whether the current share price lines up with its sales base. With the stock around US$49.96, the question for
Sonoco Products earnings shock puts fresh focus on the stock Sonoco Products (SON) has just posted a sharp swing into loss for the third quarter of 2026, alongside lower full year guidance. This has put the packaging gro
Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring SON)
- ✓Walkthrough of SON's RQD Radar, SEC cash-conversion gap & downside invalidation levels
- ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
- ✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
SON Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. +41.7% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on SON today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for SON. Explore sector supply chains on /butterfly.
📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (SON)
1. Head-to-Head Consumer Discretionary Peer Comparison (SON vs. REYN, GPK, WMS, AVY)
Industry: Containers/Packaging (17 Tracked Issuers)Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Sonoco Products Company (SON) ranks #500 by composite RQD confidence (52/100, grade D+) and #274 by equity capitalization ($4.94B). Within this direct 5-issuer industry benchmark cohort, SON leads on earnings valuation at 4.9x trailing P/E, while WMS leads on capital efficiency and profitability with 22.3% ROIC and 38.3% gross margin. AVY currently holds the highest overall quantitative score in the immediate peer group at 74/100 (B) compared with SON at 52/100 (D+).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| SON
ACTIVE
Sonoco Products Company | D+ | 52/100 | 4.9x | 20.9% | 11.4% | +0.14% | $4.94B | Benchmark Subject |
| REYN Reynolds Consumer Products Inc. | B- | 70/100 | 16.5x | 24.6% | 13.4% | +0.13% | $4.98B | /reyn-vs-son → |
| GPK Graphic Packaging Holding Company | D+ | 54/100 | 5.9x | 18.2% | 7.8% | +1.59% | $2.65B | /gpk-vs-son → |
| WMS Advanced Drainage Systems Inc. | B- | 71/100 | 24.0x | 38.3% | 22.3% | -0.80% | $10.21B | /wms-vs-son → |
| AVY Avery Dennison Corporation | B | 74/100 | 20.1x | 28.8% | 17.4% | +0.09% | $13.81B | /avy-vs-son → |
2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)
SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000091767In its most recent audited fiscal period (FY2025, filed 2025-12-31), Sonoco Products Company (SON) reported GAAP revenue of $7.52B (+41.7% vs. FY2024 revenue of $5.31B , and +38.2% cumulative change since FY2023) , GAAP net income of $1.00B, operating cash flow of $689.8M, and free cash flow of $345.8M (-21.5% YoY). On the balance sheet, SON closed FY2025 with $11.16B in total assets against $3.79B in total debt (Altman Z-Score: 1.80, Piotroski F-Score: 7/9).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-12-31 | $7.52B | $1.00B | $689.8M | $345.8M | $11.16B | $3.79B |
| FY2024 (FY) | 2024-12-31 | $5.31B | $163.9M | $833.8M | $440.6M | $12.51B | $4.99B |
| FY2023 (FY) | 2023-12-31 | $5.44B | $475.0M | $882.9M | $638.1M | $6.53B | $1.53B |
3. SON Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)
✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLEDIs SON stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
As of 2026-11-03, Sonoco Products Company (NYSE: SON) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 52/100 at a spot price of $49.96 (+0.14% 1D, market cap $4.94B). Pillar breakdown: Fundamental Cash Engine 6/20, Institutional 13F & Options Flow 9/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 8/20, and SEC Balance-Sheet Forensics 17/20. Across 1011 tracked Consumer Discretionary issuers, SON ranks #500 in composite RQD confidence.
How does SON compare to REYN and GPK in the Consumer Discretionary sector?
Within the Consumer Discretionary sector (Containers/Packaging), SON carries a Roarable D+ (52/100 RQD), trailing P/E of 4.9x, gross margin of 20.9%, and ROIC of 11.4%. By comparison, REYN (Reynolds Consumer Products Inc.) holds a B- grade (70/100 RQD, P/E 16.5x, ROIC 13.4%, cap $4.98B) and GPK (Graphic Packaging Holding Company) posts a D+ grade (54/100 RQD, P/E 5.9x, ROIC 7.8%, cap $2.65B). Among the 5-stock peer group, SON leads on earnings multiple (4.9x) while WMS leads on capital efficiency (22.3% ROIC).
What are the biggest fundamental strengths and SEC risk factors for SON?
Per SON's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000091767), Sonoco Products Company generated $7.52B in revenue (+41.7% YoY), $1.00B in net income, and $345.8M in free cash flow against $11.16B in total assets and $3.79B in total debt. Key quantitative strengths: Company leadership has skin in the game with net positive insider conviction.. Primary risk factors monitored: Sensitive to high interest rates and tighter Federal Reserve market liquidity.. Institutional options positioning shows a 50% call / 50% put premium split.
Where is SON trading relative to its 50-day, 200-day, and 52-week technical levels?
SON last traded at $49.96 (+0.14% on volume of 1,548,789 shares), positioning the stock -0.38% below its 50-day simple moving average ($50.15) and -4.69% below its 200-day simple moving average ($52.42). Across its 52-week range of $39.27 to $60.67, SON sits at the 50.0% percentile with a 14-day RSI of 51.4 (NEUTRAL RANGE) and an implied next-earnings move of ±6.0% ($46.96 to $52.96).
SON Investor FAQ & Complete 8-Part Research Index
100% OPEN ACCESS • SEC EDGAR × CBOE × FREDWhy is SON stock moving today?
Why SON Stock advanced +0.14% Today — RQD Quant Desk Flash. Stretched risk/reward at 5x P/E (11% return on capital) under elevated 10-year interest-rate pressure.
SON — Sonoco Products Company: What the Facts Mean to a Prospective Investor
Roarable Rating Brief: What This Means to a Prospective Investor
The Roarable RQD score is 52, grade D+, verdict "Roarable Sell — Weak Fundamentals / Trim," per the Roarable RQD rating. The five pillars are:
- Fundamental cash engine: 6 / 20. The rating cites ROIC of 11.4% and an FCF yield of 7.01%. This is the weakest pillar relative to its weight, suggesting that cash generation, while present, does not carry the score.
- Whale / 13F flow: 9 / 20. The pillar description references institutional accumulation and options positioning. The supporting 13F detail is not included in the source data.
- Insider conviction: 17 / 20. This is the strongest pillar, described as reflecting SEC Form 4 and Congressional PTR cluster flow. The underlying trade-level detail is not included in the source data.
- Macro regime fit: 8 / 20. The rating cites beta of 1.04 and sector sensitivity.
- Forensic balance sheet: 12 / 20. The rating cites Altman Z of 1.8, Piotroski F of 7/9, and Debt/Equity of 1.05.
For a prospective investor, the composite signals that the stock's valuation metrics (low trailing and forward P/E, a 4.22% dividend yield) are being offset by weaker balance-sheet and macro-fit scores. Low multiples can reflect either undervaluation or a market discount for risk; the rating's weighting leans toward the latter. The insider-conviction pillar is the main upside driver in the rating, while the cash-engine and macro pillars represent the principal drags. Upside would depend on sustained cash generation and balance-sheet deleveraging; downside risk is tied to leverage and sector sensitivity. This is an analytical reading of the rating, not a recommendation.
Snapshot
Financial Trend
| Period | Revenue | Operating Income | Net Income | EPS | FCF | Cash | Debt |
|---|---|---|---|---|---|---|---|
| FY 2025 | $7518.8M | $1017.7M | $1003.0M | N/A | $345.8M | $378.4M | $3789.0M |
| FY 2024 | $5305.4M | $326.6M | $163.9M | N/A | $440.6M | $431.0M | $4985.5M |
| FY 2023 | $5441.4M | $589.0M | $475.0M | N/A | $638.1M | N/A | $1528.0M |
Per the SEC financials, revenue rose from $5305.4M (FY 2024) to $7518.8M (FY 2025), and net income rose from $163.9M to $1003.0M. Per the market data, gross margin is 20.9%, operating margin 13.5%, and net margin 13.3%, with ROIC of 11.4%. The Altman Z-Score of 1.8 and Piotroski F-Score of 7/9 are cited within the RQD rating. Debt was $3789.0M at FY 2025 against cash of $378.4M, and the rating cites Debt/Equity of 1.05.
Recent Catalysts & News Wire Analysis
- Earnings (MARKET WIRE, YELLOW): A report that Q3 revenue was $2.04B versus a FactSet estimate of $2.07B.
- Analyst upgrade (CATALYST, GREEN): A Seeking Alpha item titled as an upgrade, describing the stock as "Cheap Enough To Add" with European weakness noted.
- Institutional (MARKET WIRE, YELLOW): A MarketBeat item on the State of Alaska Department of Revenue increasing its stake.
- Insider (MARKET WIRE, YELLOW): A Stock Titan item on 747.4 stock-linked units accruing to director Kyle under a deferred compensation plan.
- Risk watch (RISK WATCH, RED): A Yahoo Finance "Bear of the Day" designation.
- Market wire (YELLOW): A Yahoo! Finance Canada general market item.
The Butterfly Supply-Chain Graph reports no supply-chain links and no proprietary signals, so no butterfly-graph signals are available.
Open Questions
- What are Sonoco's specific products, end markets, and customer concentration? The source data gives only sector and industry labels.
- What drove the revenue step-up from FY 2024 to FY 2025 and the large swing in net income, and is it repeatable?
- What are the reported EPS figures? The financial table shows EPS as N/A for all periods.
- What is the cash balance for FY 2023, and what is the maturity profile of the $3789.0M of debt?
- What are the identities, sizes, and dates of the 13F, Form 4, and Congressional trades underlying the insider and whale pillars?
SON Live News Feed, Press Releases & Catalyst Wire
Real-time company headlines, analyst actions, and sector developments for Sonoco Products Company (SON) • Click "Debate This Headline" to argue it in the Roar Pit below
Yahoo! Finance Canada report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
marketscreener.com report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
GlobeNewswire report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Sonoco Products Company (SON) market action, institutional positioning, and fundamental catalysts.
SON Bull vs. Bear Conversation Board — What's Your Call at $49.96?
🔥 Official Bull vs. Bear Debate: Is SON (D+ • RQD 52/100) a Buy at $49.89?
Welcome to the SON (Sonoco Products Company) Roar Pit. Current RQD Composite is 52/100 (Roarable Sell — Weak Fundamentals / Trim) in Containers/Packaging. Bulls point to operating leverage and sector positioning, while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.
Pump the brakes on SON — check the valuation vs. margin headwinds
Everyone in here is repeating the bull case on SON, but look at what you are paying: 4.9x trailing P/E with 20.9% gross margins. Unless Sonoco Products Company expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.
SON cash flow & RQD setup is being underpriced by the Street here
Looking at the 5-pillar RQD breakdown on SON, the market is fixating on short-term headline noise in Containers/Packaging and ignoring the balance sheet and cash flow trajectory. At $49.89 (52-wk range $39.27 - $60.67), any beat on forward guidance forces shorts and underweight funds to chase.