How profitable is Rush Enterprises Inc. Cl A (RUSHA)?

In FY 2025 (10-K), RUSHA converted $7.1B of revenue into a 20.7% gross margin, 5.6% operating margin, and $462.0M in free cash flow (6.5% FCF margin).

Stock Ratings / Consumer Discretionary / RUSHA / financials

OPLN (63) AN (44) LAD (45) RUSHB (71) ⌘ Pro Terminal →

Rush Enterprises Inc. Cl A (RUSHA) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$44.47 +3.47% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $44.66

Rush Enterprises Inc. Cl A (RUSHA) carries a Roarable Rating of C- (Hold) with 61/100 RQD Confidence. The composite score sits in the neutral Hold band (59–69), meaning current holders don’t need to panic-sell while prospective buyers can wait for a move into the 70+ Buy zone.

📊 Historical Track Record: Scores of 61/100 (C-) historically posted market-perform odds over rolling 90-day windows (+0.5% avg 90D alpha vs SPY) →

ROARABLE C- • HOLD / WATCH Cap $5.02B

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on RUSHA Below — or Connect Your Own ChatGPT / Claude

🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is RUSHA stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

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As of 2026-11-03, Rush Enterprises Inc. Cl A (NASDAQ: RUSHA) is rated C- (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 61/100 at a spot price of $44.47 (+3.47% 1D, market cap $5.02B). Pillar breakdown: Fundamental Cash Engine 16/20, Institutional 13F & Options Flow 6/20, Executive Insider Alignment 14/20, FRED Macro Regime Fit 9/20, and SEC Balance-Sheet Forensics 16/20. Across 1011 tracked Consumer Discretionary issuers, RUSHA ranks #300 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does RUSHA compare to OPLN and AN in the Consumer Discretionary sector?

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Within the Consumer Discretionary sector (Retail-Auto Dealers and Gas Stations), RUSHA carries a Roarable C- (61/100 RQD), trailing P/E of 19.1x, gross margin of 20.7%, and ROIC of 13.7%. By comparison, OPLN (OPENLANE Inc.) holds a C grade (63/100 RQD, P/E 26.6x, ROIC 9.5%, cap $4.76B) and AN (AutoNation Inc.) posts a D grade (44/100 RQD, P/E 8.6x, ROIC 18.9%, cap $5.94B). Among the 5-stock peer group, LAD leads on earnings multiple (7.8x) while AN leads on capital efficiency (18.9% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for RUSHA?

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Per RUSHA's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001012019), Rush Enterprises Inc. Cl A generated $7.06B in revenue (-5.2% YoY), $266.0M in net income, and $462.0M in free cash flow against $4.43B in total assets and $274.8M in total debt. Key quantitative strengths: Strong cash generator (21% profit margin)—profits are backed by real money, not accounting tricks.. Primary risk factors monitored: Sensitive to high interest rates and tighter Federal Reserve market liquidity.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $44.66 (+0.43%)🧬 Cannibal Buyback (-2.36% YoY Shares)⚙️ Cash Engine: 16/20 (B+) • 6.5% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record: Scores of 61/100 (C-) historically posted market-perform odds over rolling 90-day windows (+0.5% avg 90D alpha vs SPY • 53.9% hit rate — wait for RQD ≥ 70 breakout).

Audit Bucket Track Record →

RQD QUANT TACHOMETERHOLD / WATCH • C-

2-of-3 JEV AI Jury Bullish

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw C · Rk D+

Each axis scored 0–20

12M PRICE TARGET CONE+1.3% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for RUSHA)Realized 20D OHLCV Swing Band: ±5.8%

Deterministic 5-Pillar Attribution (61/100 Composite)

🔍 WHY RUSHA SCORES 61/100 (C-) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Cash Engine Quality+16/20 pts (26% of score)

SEC XBRL FY 2025 (10-K): 6.5% FCF Margin ($462.0M FCF) & 20.7% Gross Margin

▲ #2 Bullish Driver: Insider Conviction & Share Dilution+16/20 pts (26% of score)

SEC Form 4 / 13F Thermometer: 80% Net Buy • Cannibal Buyback (-2.36% YoY Shares)

▼ #1 Drag / Risk Factor: Whale & Options Positioning6/20 pts (-14 pt drag)

Put hedging (50% put share) caps near-term gamma upside (-14 pts vs max)

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade C-$43.78+5.4% Next Q

Q2 (-2Q)

Grade C$46.16-9.7% Next Q

Q3 (-1Q)

Grade C$41.70+6.6% Next Q

Current

Grade C-$44.47+0.5% Hist 90D α

Trajectory: C- (53) → C- (61)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the RUSHA Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 61/100 (C-) score, RUSHA faces multiple-compression risk if 19.1x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Sensitive to high interest rates and tighter Federal Reserve market liquidity.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-2.36% YoY Shares) — any gross margin slip below 18.2% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($46.93) or 200D SMA ($47.49) invalidates the momentum regime and cuts Target Base ($45.07) toward Bear Floor ($35.15).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $RUSHA• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “RUSHA Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”

YES 61%NO 39%Trade / Inspect Odds →

VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How RUSHA Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$462.0M (6.5% FCF Margin)

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow

FY23

Rev $7.57B

FY24

Rev $7.45B

FY25

Rev $7.06B

Fiscal Year	Revenue	Gross Margin	Op Margin	Net Profit	Free Cash Flow	ROIC %
FY 2025	$7.06B	20.7%	5.6%	$266.0M	$462.0M	13.7%
FY 2024	$7.45B	20.6%	6.3%	$305.0M	$186.5M	15.9%
FY 2023	$7.57B	20.7%	6.8%	$348.0M	-$45.0M	7.4%

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring RUSHA)

✓Walkthrough of RUSHA's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

RQD INSIDER CLUB WAITLIST$49/YR PLANNED

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RUSHA // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -6.08%📐 HORIZONTAL RANGE

2026-11-03O $43.54H $44.47L $42.98C $44.47VOL 771.4K

RES: $61.53SUP: $40.84SMA50: $46.93SMA200: $47.49

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

RUSHA Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 RUSHA Butterfly Map → + Track RUSHA →

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)

12.5%/yr Implied 5Y Growth

vs. -5.2% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on RUSHA today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for RUSHA. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for RUSHA today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (RUSHA)

Consumer Discretionary Rank #300 of 1011 ⚔️ OPLN vs RUSHA Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (RUSHA vs. OPLN, AN, LAD, RUSHB)

Industry: Retail-Auto Dealers and Gas Stations (20 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Rush Enterprises Inc. Cl A (RUSHA) ranks #300 by composite RQD confidence (61/100, grade C-) and #268 by equity capitalization ($5.02B). Within this direct 5-issuer industry benchmark cohort, LAD leads on earnings valuation at 7.8x trailing P/E, while AN leads on capital efficiency and profitability with 18.9% ROIC and 17.9% gross margin. RUSHB currently holds the highest overall quantitative score in the immediate peer group at 71/100 (B-) compared with RUSHA at 61/100 (C-).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
RUSHA ACTIVE Rush Enterprises Inc. Cl A	C-	61/100	19.1x	20.7%	13.7%	+3.47%	$5.02B	Benchmark Subject
OPLN OPENLANE Inc.	C	63/100	26.6x	—	9.5%	+1.51%	$4.76B	/opln-vs-rusha →
AN AutoNation Inc.	D	44/100	8.6x	17.9%	18.9%	+3.49%	$5.94B	/an-vs-rusha →
LAD Lithia Motors Inc.	D	45/100	7.8x	15.2%	11.1%	+3.32%	$6.48B	/lad-vs-rusha →
RUSHB Rush Enterprises Inc. (Class B)	B-	71/100	24.9x	20.7%	13.7%	+4.29%	$6.62B	/rushb-vs-rusha →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001012019

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Rush Enterprises Inc. Cl A (RUSHA) reported GAAP revenue of $7.06B (-5.2% vs. FY2024 revenue of $7.45B , and -6.7% cumulative change since FY2023) , GAAP net income of $266.0M, operating cash flow of $861.8M, and free cash flow of $462.0M (+147.7% YoY). On the balance sheet, RUSHA closed FY2025 with $4.43B in total assets against $274.8M in total debt (Altman Z-Score: 4.09, Piotroski F-Score: 6/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$7.06B	$266.0M	$861.8M	$462.0M	$4.43B	$274.8M
FY2024 (FY)	2024-12-31	$7.45B	$305.0M	$619.5M	$186.5M	$4.62B	$408.4M
FY2023 (FY)	2023-12-31	$7.57B	$348.0M	$295.7M	-$45.0M	$9.09B	$2.13B

3. RUSHA Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is RUSHA stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does RUSHA compare to OPLN and AN in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for RUSHA?

Where is RUSHA trading relative to its 50-day, 200-day, and 52-week technical levels?

RUSHA last traded at $44.47 (+3.47% on volume of 945,644 shares), positioning the stock -5.24% below its 50-day simple moving average ($46.93) and -6.36% below its 200-day simple moving average ($47.49). Across its 52-week range of $30.45 to $55.74, RUSHA sits at the 55.4% percentile with a 14-day RSI of 38.6 (NEUTRAL RANGE) and an implied next-earnings move of ±5.8% ($41.89 to $47.05).

Direct Sub-Reports: RUSHA RQD Cockpit RUSHA 12M Forecast RUSHA Earnings & Move RUSHA Dividends & DRIP RUSHA Insiders & 13F RUSHA Whale Options RUSHA Profit Sankey RUSHA News & Why

ROARABLE RATING BRIEF • RQD 61/100 (C-) ✓ STAGE-C NUMBER FIREWALL VERIFIED

RUSHA — Rush Enterprises Inc. Cl A: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5

As of: 2026-11-02T15:20:48Z

1. Roarable Rating Brief: What This Means to a Prospective Investor

RUSHA scores 63 / 100, a grade of C, with the verdict "Roarable Hold — Fair / Balanced Risk-Reward." The five pillars are:

Fundamental Cash Engine: 16 / 20. this reflects ROIC of 13.7% and an FCF yield of 9.09%. These are the strongest inputs in the framework and support the view that the business generates meaningful cash relative to its value.
Whale 13F Flow: 7 / 20. institutional accumulation and options positioning score weakly. For a prospective investor, this signals limited evidence of large-holder conviction in the current data.
Insider Conviction: 16 / 20. SEC Form 4 and Congressional PTR cluster flow score well. This is a supportive input, though the underlying trade-level detail is not present in the holders section.
Macro Regime Fit: 10 / 20. beta of 0.99 and sector sensitivity place the stock near market-level volatility with a moderate sensitivity to the cycle. The score indicates limited tailwind from the current macro backdrop.
Forensic Balance Sheet: 14 / 20. Altman Z of 4.09, Piotroski F of 6/9, and Debt/Equity of 0.12 indicate a conservatively financed company.

Taken together, the score points to a stock with solid cash generation and a clean balance sheet, offset by weaker institutional flow and a neutral macro fit. Valuation is a central tradeoff: per the market data, the stock trades at a P/E (TTM) of 19.1 and a forward P/E of 17.8, with EV/EBITDA of 7. Upside depends on whether earnings and cash flow hold, while downside risk is tied to cyclical demand and sector sensitivity. The Hold verdict reflects this balance rather than a directional call.

2. Business Model, Unit Margins & SEC Financial Trajectory

Rush Enterprises Inc. Cl A (RUSHA) is a NASDAQ-listed issuer in the Consumer Discretionary sector, within the Retail-Auto Dealers and Gas Stations industry. The market capitalization is $5.1B. — for detailed product lines, customer segments, or revenue mechanics.

Revenue declined from $7.57B (FY 2023) to $7.06B (FY 2025), and net income moved from $348.0M to $266.0M over the same span. Per the market data, the operating margin is 5.6%, net margin 3.8%, and gross margin 20.7%, with ROIC of 13.7%. The Altman Z-Score is 4.09 and the Piotroski F-Score is 6/9. Debt declined from $2.13B (FY 2023) to $274.8M (FY 2025), and FCF improved from -$45.0M to $462.0M across the same periods, . — for FY 2023 cash.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

🐂 Primary Bull Case: Strong cash generation (ROIC 13.7%, FCF yield 9.09%) combined with a conservatively financed balance sheet (Debt/Equity 0.12, Altman Z 4.09). With Fundamental Cash Engine at 16/20 (ROIC 13.7%, FCF yield 9.09%) and Institutional Whale Flow at 6/20, sustained execution supports upside toward the top of the $30.45 – $55.74 52-week range.
🐻 Primary Bear Case: Weak institutional flow (whale score 7/20) and a neutral macro fit (10/20) with revenue declining from $7.57B to $7.06B over FY 2023–FY 2025. Investors must weigh 19.1x trailing P/E and 7.0x EV/EBITDA against 5.6% operating margins and a 0.99 macro beta if sector demand softens.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Operating in Retail-Auto Dealers and Gas Stations (Consumer Discretionary), RUSHA carries a macro regime beta of 0.99 and gross margin of 20.7%.

Key Question #1: What drove the revenue decline from FY 2023 to FY 2025, and is it cyclical or structural?
Key Question #2: Why are the EPS fields reported as N/A across all periods when EPS (TTM) is 2.28?
Key Question #3: What is the composition of the institutional and options positioning behind the 7/20 whale flow score?

RUSHA Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Rush Enterprises Inc. Cl A (RUSHA) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to RUSHA Debate Forum (3) ↓

🟢 CATALYST Yahoo • 3d ago

5 must-read analyst questions from Rush Enterprises’s Q3 earnings call

Rush Enterprises' third quarter was marked by revenue growth across truck sales and aftermarket services, but the market responded negatively to the results. Management cited strong new truck deliveries and a rebound in

Read Full Source ↗

🟢 CATALYST SeekingAlpha • 4d ago

Rush Enterprises: Better Sales, But I Need More Profit

Rush Enterprises benefits from a stable, recurring servicing business, which now contributes 62.8% of group gross profit. See why RUSHA stock is a Hold.

Read Full Source ↗

🟢 CATALYST Yahoo • 4d ago

Rush Enterprises (RUSH.A) Q3 Earnings Reinforce Its Aftermarket Strength

Rush Enterprises came into this Q3 2026 print with a stock that had been grinding lower over the past three months, then surged 4.4% to US$43.54 on the first full session after results. The move captures the mood but not

Read Full Source ↗

🟡 MARKET WIRE Benzinga • 5d ago

Stephens & Co. Maintains Overweight on Rush Enterprises, Lowers Price Target to $55

Stephens & Co. analyst Brady Lierz maintains Rush Enterprises (NASDAQ:RUSHA) with a Overweight and lowers the price target from $60 to $55.

Read Full Source ↗

🟡 MARKET WIRE Yahoo • 5d ago

Rush Enterprises: Q3 Earnings Snapshot

NEW BRAUNFELS, Texas (AP) — NEW BRAUNFELS, Texas (AP) — Rush Enterprises Inc. (RUSHB) on Tuesday reported net income of $78 million in its third quarter.

Read Full Source ↗

🟡 MARKET WIRE SeekingAlpha • 5d ago

Rush Enterprises, Inc. (RUSHA) Q3 2026 Earnings Call Transcript

Rush Enterprises, Inc. (RUSHA) Q3 2026 Earnings Call October 28, 2026 10:00 AM EDTCompany ParticipantsW.

Read Full Source ↗

🟢 CATALYST Yahoo • 6d ago

Rush Enterprises (NASDAQ:RUSHA) delivers impressive Q3 2026

Commercial vehicle retailer Rush Enterprises (NASDAQ:RUSH.A) reported Q3 2026 results beating Wall Street’s revenue expectations, with revenue up 12.4% year on year to $2.11 billion. Its GAAP profit of $0.65 per share wa

Read Full Source ↗

🟢 CATALYST Yahoo • 6d ago

Rush Enterprises, Inc. Reports Third Quarter 2026 Results, Announces $0.14 Per Share Dividend

Revenues of $2.1 billion, net income of $78.0 millionEarnings per diluted share of $0.65Strong Class 8 deliveries during quarter; industry-wide order intake slowed while EPA finalizes regulationsAbsorption ratio 128.3%Bo

Read Full Source ↗

🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

RUSHA Bull vs. Bear Conversation Board — What's Your Call at $44.47?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON RUSHA 🐻 33% BEARISH CONVICTION

DE DeltaGamma_99 Options Flow Specialist 🐂 BULLISH 🎯 Target: $55.01 (+28.0%)

📌 Pinned Debate

Strong cash generation (ROIC 13.7%, FCF yield 9.09%) combined with a conservatively financed balance sheet (Debt/Equity 0.12, Altman Z

Picked up a starter position in RUSHA in my $100K Virtual Cash book at $42.98. Strong cash generation (ROIC 13.7%, FCF yield 9.09%) combined with a conservatively financed balance sheet (Debt/Equity 0.12, Altman Z 4.09).. Trading inside a $30.45–$55.74 52-week range with 9.09% FCF yield gives solid downside support if Retail-Auto Dealers and Gas Stations multiples expand this quarter.

SectorRotator 🐂 BULL

@DeltaGamma_99 Agree on the RQD 61/100 quality, though with 0.99 beta I'm scaling in with half-size at $42.98 and keeping dry powder in case we test $39.97.

MU MultipleCompression Valuation Discipline 🐻 BEARISH 🎯 Target: $34.38 (-20.0%)

Spot @ $42.98

Weak institutional flow (whale score 7/20) and a neutral macro fit (10/20) with revenue declining from $7.57B to $7.06B over FY 202

Fading this rally in RUSHA at $42.98. Weak institutional flow (whale score 7/20) and a neutral macro fit (10/20) with revenue declining from $7.57B to $7.06B over FY 2023–FY 2025.. With a beta of 0.99 and the stock sitting at $42.98 (52-wk range $30.45–$55.74), the easy multiple expansion is already priced in.