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Stock Ratings / Consumer Discretionary / PLNT
TNL (69) ATAT (70) PK (46) CHH (59) ⌘ Pro Terminal →

Planet Fitness Inc. (PLNT) — RQD Stock Rating Cockpit

$53.58 -0.26% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $53.68

Planet Fitness Inc. (PLNT) earns a Roarable Rating of B- (Buy) with 70/100 RQD Confidence. High-quality cash engine (83% profit margin, 19% return on capital) with steady institutional support. The company’s underlying cash engine and institutional positioning keep the composite score in the Green Buy zone.

📊 Historical Track Record: Scores of 70/100 (B-) historically ranked in the Top 15% of excess returns over the next 90 days (+6.6% avg 90D alpha vs SPY • 68.1% hit rate) →
ROARABLE B- • BUY Cap $4.03B
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on PLNT Below — or Connect Your Own ChatGPT / Claude
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is PLNT stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
▼

As of 2026-11-03, Planet Fitness Inc. (NYSE: PLNT) is rated B- (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 70/100 at a spot price of $53.58 (-0.26% 1D, market cap $4.03B). Pillar breakdown: Fundamental Cash Engine 16/20, Institutional 13F & Options Flow 10/20, Executive Insider Alignment 14/20, FRED Macro Regime Fit 12/20, and SEC Balance-Sheet Forensics 18/20. Across 1011 tracked Consumer Discretionary issuers, PLNT ranks #155 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does PLNT compare to TNL and ATAT in the Consumer Discretionary sector?
▼

Within the Consumer Discretionary sector (Hotels/Resorts), PLNT carries a Roarable B- (70/100 RQD), trailing P/E of 18.4x, gross margin of 82.6%, and ROIC of 19.1%. By comparison, TNL (Travel Leisure Co.) holds a C+ grade (69/100 RQD, P/E 18.7x, ROIC 21.7%, cap $4.32B) and ATAT (Atour Lifestyle Holdings Limited) posts a B- grade (70/100 RQD, P/E 19.2x, ROIC 85.0%, cap $4.42B). Among the 5-stock peer group, CHH leads on earnings multiple (13.8x) while ATAT leads on capital efficiency (85.0% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for PLNT?
▼

Per PLNT's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001637207), Planet Fitness Inc. generated $1.32B in revenue (+12.1% YoY), $219.1M in net income, and $254.8M in free cash flow against $3.10B in total assets and $2.46B in total debt. Key quantitative strengths: Strong cash generator (83% profit margin)—profits are backed by real money, not accounting tricks.. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run.. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $53.68 (+0.19%)🧬 Cannibal Buyback (-2.92% YoY Shares)⚙️ Cash Engine: 16/20 (B+) • 19.2% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 70/100 (B-) historically ranked in the Top 15% of excess returns over the next 90 days (+6.6% avg 90D alpha vs SPY • 68.1% hit rate).
Audit Bucket Track Record →
RQD QUANT TACHOMETERBUY • B-
025507510070
3-of-3 JEV AI Jury Bullish
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw B · Rk C
Cash (16)Whales (10)SEC (14)Macro (12)CEO (18)
Each axis scored 0–20
12M PRICE TARGET CONE+5.4% Base Target
$120 Bull$56 Base$44 Bear
📬 FREE PLNT RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for PLNT)Realized 20D OHLCV Swing Band: ±7.1%
Deterministic 5-Pillar Attribution (70/100 Composite)
🔍 WHY PLNT SCORES 70/100 (B-) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: Insider Conviction & Share Dilution+18/20 pts (26% of score)

SEC Form 4 / 13F Thermometer: 86% Net Buy • Cannibal Buyback (-2.92% YoY Shares)

▲ #2 Bullish Driver: Cash Engine Quality+16/20 pts (23% of score)

SEC XBRL FY 2025 (10-K): 19.2% FCF Margin ($254.8M FCF) & 82.6% Gross Margin

▼ #1 Drag / Risk Factor: Whale & Options Positioning10/20 pts (-10 pt drag)

Put hedging (50% put share) caps near-term gamma upside (-10 pts vs max)

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
62
Grade C+$46.95+10.1% Next Q
Q2 (-2Q)
65
Grade C+$51.69+1.8% Next Q
Q3 (-1Q)
67
Grade B-$52.63+1.8% Next Q
Current
70
Grade B-$53.58+6.6% Hist 90D α
Trajectory: C+ (62) → B- (70)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the PLNT Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 70/100 (B-) score, PLNT faces multiple-compression risk if 18.4x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Broader market pullbacks can still drag down strong stocks in the short run.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-2.92% YoY Shares) — any gross margin slip below 80.1% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($48.78) or 200D SMA ($61.35) invalidates the momentum regime and cuts Target Base ($56.47) toward Bear Floor ($43.94).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $PLNT• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “PLNT Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
YES 70%NO 30%Trade / Inspect Odds →
RSI-14 MOMENTUMBULLISH MOMENTUM
65.330 Oversold · 70 Hot
ALTMAN-Z SHIELDWATCH ZONE (1.8–3.0)
2.11>3.0 Fortress Safe
PIOTROSKI F-SCOREHIGH QUALITY (7–9)
9 / 99-Pt Accounting
52-WEEK LASER RANGE21% OF RANGE
L: $37$53.58H: $114
1. Money & Cash Health● HEALTHY
Are profits real cash in the bank?

Real cash coming in backs up reported profits (83% profit margin and healthy balance-sheet cushion).

Factor Grade: B+RQD 16 / 20
2. Big Money & Insiders● BUYING
Are whales & executives buying or selling?

Hedge funds and options traders are leaning bullish, showing strong institutional appetite.

Factor Grade: B-RQD 28 / 40
3. Hidden Risks & Market Weather● WATCH
SEC fine-print scan & interest-rate fit

No major SEC filing blowups, though current interest rates and Fed liquidity call for normal position sizing.

Factor Grade: CRQD 26 / 40
MULTI-MODEL JEV QUANT JURY DELIBERATION

3-of-3 JEV AI Jury Bullish on PLNT

Cash & Moat Bull AI
ROIC & Free Cash Flow Model
BULLISH (80)

19.1% ROIC with 82.6% gross margin and 6.30% FCF yield.

SEC Forensic Auditor AI
10-K Accruals & Altman-Z Guard
BULLISH (70)

Altman-Z 2.11 and Piotroski 9/9 pass balance-sheet audit.

Whale & Macro Hawk AI
Options Skew, 13F & Fed NetLiq
BULLISH (67)

28/40 institutional & smart-money positioning score with 12/20 macro alignment.

Bull Case: Why Buyers Like PLNT
  • ✓Strong cash generator (83% profit margin)—profits are backed by real money, not accounting tricks.
  • ✓Company leadership has skin in the game with net positive insider conviction.
Bear Case: What Could Go Wrong
  • !Broader market pullbacks can still drag down strong stocks in the short run.
ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Quantitative Research Desk

Scheduled RQD Strong Buys & Whale Accumulation Briefing (PLNT Tape Review)

  • ✓Breakdown of the highest-scoring RQD Green-Light breakouts across our 5,200+ rated universe
  • ✓Forensic Red-Light accounting & dilution traps to review on your watchlist
  • ✓Includes downloadable .ics calendar invite & nightly RQD rating-change email alerts
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
Want Custom AI PineScript / Python Indicators & Priority Rating-Change Alerts?
Join Founding VIP Waitlist (No Card Required) →$100K Arena
PLNT // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -15.34%⚡ TESTING RESISTANCE
2026-11-03O $53.72H $53.72L $53.58C $53.58VOL 1.58M
RES: $54.24SUP: $35.94SMA50: $48.78SMA200: $61.35
$99.43$82.52$65.61$48.69$31.78RES $54.24SUP $35.94$53.582026-05-042026-06-182026-08-052026-09-212026-11-03
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

PLNT Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 PLNT Butterfly Map → + Track PLNT →
Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
11.7%/yr Implied 5Y Growth

vs. +12.1% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on PLNT today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for PLNT. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for PLNT today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (PLNT)

Consumer Discretionary Rank #155 of 1011 ⚔️ TNL vs PLNT Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (PLNT vs. TNL, ATAT, PK, CHH)

Industry: Hotels/Resorts (35 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Planet Fitness Inc. (PLNT) ranks #155 by composite RQD confidence (70/100, grade B-) and #308 by equity capitalization ($4.03B). Within this direct 5-issuer industry benchmark cohort, CHH leads on earnings valuation at 13.8x trailing P/E, while ATAT leads on capital efficiency and profitability with 85.0% ROIC and — gross margin. PLNT currently leads its immediate peer cohort in composite quantitative strength at 70/100 (B-).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
PLNT ACTIVE
Planet Fitness Inc.
B- 70/100 18.4x 82.6% 19.1% -0.26% $4.03B Benchmark Subject
TNL
Travel Leisure Co.
C+ 69/100 18.7x 93.2% 21.7% +0.25% $4.32B /tnl-vs-plnt →
ATAT
Atour Lifestyle Holdings Limited
B- 70/100 19.2x — 85.0% -0.43% $4.42B /atat-vs-plnt →
PK
Park Hotels & Resorts Inc.
D 46/100 — — -0.9% -1.31% $3.34B /pk-vs-plnt →
CHH
Choice Hotels International Inc.
C- 59/100 13.8x — 17.3% -1.60% $5.02B /chh-vs-plnt →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001637207

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Planet Fitness Inc. (PLNT) reported GAAP revenue of $1.32B (+12.1% vs. FY2024 revenue of $1.18B , and +23.6% cumulative change since FY2023) , GAAP net income of $219.1M, operating cash flow of $418.4M, and free cash flow of $254.8M (+34.9% YoY). On the balance sheet, PLNT closed FY2025 with $3.10B in total assets against $2.46B in total debt (Altman Z-Score: 2.11, Piotroski F-Score: 9/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $1.32B $219.1M $418.4M $254.8M $3.10B $2.46B
FY2024 (FY) 2024-12-31 $1.18B $172.0M $343.9M $188.8M $3.07B $2.15B
FY2023 (FY) 2023-12-31 $1.07B $138.3M $330.3M $282.0M $2.22B $520.0M

3. PLNT Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is PLNT stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, Planet Fitness Inc. (NYSE: PLNT) is rated B- (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 70/100 at a spot price of $53.58 (-0.26% 1D, market cap $4.03B). Pillar breakdown: Fundamental Cash Engine 16/20, Institutional 13F & Options Flow 10/20, Executive Insider Alignment 14/20, FRED Macro Regime Fit 12/20, and SEC Balance-Sheet Forensics 18/20. Across 1011 tracked Consumer Discretionary issuers, PLNT ranks #155 in composite RQD confidence.

How does PLNT compare to TNL and ATAT in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Hotels/Resorts), PLNT carries a Roarable B- (70/100 RQD), trailing P/E of 18.4x, gross margin of 82.6%, and ROIC of 19.1%. By comparison, TNL (Travel Leisure Co.) holds a C+ grade (69/100 RQD, P/E 18.7x, ROIC 21.7%, cap $4.32B) and ATAT (Atour Lifestyle Holdings Limited) posts a B- grade (70/100 RQD, P/E 19.2x, ROIC 85.0%, cap $4.42B). Among the 5-stock peer group, CHH leads on earnings multiple (13.8x) while ATAT leads on capital efficiency (85.0% ROIC).

What are the biggest fundamental strengths and SEC risk factors for PLNT?

Per PLNT's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001637207), Planet Fitness Inc. generated $1.32B in revenue (+12.1% YoY), $219.1M in net income, and $254.8M in free cash flow against $3.10B in total assets and $2.46B in total debt. Key quantitative strengths: Strong cash generator (83% profit margin)—profits are backed by real money, not accounting tricks.. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run.. Institutional options positioning shows a 50% call / 50% put premium split.

Where is PLNT trading relative to its 50-day, 200-day, and 52-week technical levels?

PLNT last traded at $53.58 (-0.26% on volume of 1,576,619 shares), positioning the stock +9.84% above its 50-day simple moving average ($48.78) and -12.67% below its 200-day simple moving average ($61.35). Across its 52-week range of $37.03 to $114.26, PLNT sits at the 21.4% percentile with a 14-day RSI of 65.3 (BULLISH MOMENTUM) and an implied next-earnings move of ±7.1% ($49.78 to $57.38).

PLNT Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

Should I buy, hold, or sell PLNT stock right now?

Planet Fitness Inc. (PLNT) currently earns a Roarable Rating of B- (Buy — BUY) with 70/100 RQD Confidence. High-quality cash engine (83% profit margin, 19% return on capital) with steady institutional support.

What is PLNT's 12-month price target and RQD AI Jury consensus?

PLNT's 12-month base price target is $56.47 (range $43.94 to $119.97), backed by transparent SEC XBRL cash-flow, Form 4 insider, and CBOE options flow analysis.

Direct Sub-Reports: PLNT RQD Cockpit PLNT 12M Forecast PLNT Earnings & Move PLNT Dividends & DRIP PLNT Insiders & 13F PLNT Whale Options PLNT Profit Sankey PLNT News & Why
ROARABLE RATING BRIEF • RQD 70/100 (B-) ✓ STAGE-C NUMBER FIREWALL VERIFIED

PLNT — Planet Fitness Inc.: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5
As of: 2026-11-02T15:22:25Z

Roarable Rating Brief: What This Means to a Prospective Investor

Per the Roarable RQD rating, PLNT scores 70 out of 100, a letter grade of B-, with the verdict label "Roarable Buy — Sound Institutional Accumulation." The five pillars are:

  • Fundamental Cash Engine: 16 / 20. Per the RQD rating, this pillar reflects ROIC of 19.1% and an FCF yield of 6.3%. For a prospective investor, these figures indicate the business is generating meaningful returns on invested capital and cash relative to the current share price.
  • Whale 13F Flow: 10 / 20. The RQD rating describes this pillar as institutional accumulation and options positioning. It is the weakest-scoring pillar in the rating, suggesting institutional support is present but not dominant.
  • Insider Conviction: 18 / 20. Per the RQD rating, this pillar reflects SEC Form 4 and Congressional PTR cluster flow. It is the highest-scoring pillar, which an investor may read as a signal of insider confidence, though the source data does not itemize the individual transactions.
  • Macro Regime Fit: 12 / 20. The RQD rating cites a beta of 0.98 and sector sensitivity. A beta near 1.0 implies the stock has historically moved roughly in line with the broader market, so it offers limited defensive shelter in a market downturn and limited excess upside in a rally, per the source metric.
  • Forensic Balance Sheet: 14 / 20. Per the RQD rating, this pillar reflects an Altman Z-Score of 2.11, a Piotroski F-Score of 9/9, and a Debt/Equity ratio of 0.85. A perfect Piotroski score points to strong fundamental health signals, while the Altman Z-Score and leverage ratio define a moderate rather than pristine balance sheet.

Taken together, the rating points to a business with strong cash economics and high insider-flow support, tempered by moderate institutional accumulation and a macro profile that does not differentiate the stock. Upside drivers the rating implies are the cash-return profile and insider signal; valuation tradeoffs are visible in the P/E and EV/EBITDA multiples relative to the stock's 52-week range. This is an educational reading of the rating, not personalized financial advice.

Snapshot

PriceMarket CapP/E (TTM)Forward P/EEV/EBITDAEPS (TTM)Dividend YieldBeta52-Wk RangeROIC %
$53.72$4.04B18.415.511.52.910%0.98$37.03 - $114.2619.1%

Business

Planet Fitness Inc. is a NYSE-listed company classified in the Consumer Discretionary sector and the Hotels/Resorts industry, per the profile. The source data does not describe its products, customers, or revenue model beyond the financial line items. Revenue, operating income, and net income figures are available in the Financial Trend section.

Financial Trend

PeriodRevenueOperating IncomeNet IncomeEPSFCFCashDebt
FY 2025$1324.1M$394.7M$219.1MN/A$254.8M$345.7M$2458.4M
FY 2024$1181.7M$324.2M$172.0MN/A$188.8M$293.1M$2148.0M
FY 2023$1071.3M$272.9M$138.3MN/A$282.0MN/A$520.0M

Per the SEC financials, revenue grew from $1071.3M in FY 2023 to $1324.1M in FY 2025, and net income rose from $138.3M to $219.1M over the same span. Per the market data, gross margin is 82.6%, operating margin 29.8%, and net margin 16.5%. Per the RQD rating, the Altman Z-Score is 2.11 and the Piotroski F-Score is 9/9. Debt rose from $520.0M in FY 2023 to $2458.4M in FY 2025, and the RQD rating cites a Debt/Equity ratio of 0.85; the source data does not explain the drivers of the debt increase.

Recent Catalysts & News Wire Analysis

  • Yahoo Finance, "Why Planet Fitness (PLNT) Stock Is Up Today" (YELLOW, MARKET WIRE, 1h ago): Covers market action and positioning; no specific figure is given in the summary.
  • Yahoo Finance, "Planet Fitness (PLNT) Stock May Be 41% Undervalued Despite Privacy Lawsuit" (RED, RISK WATCH, 3h ago): Flags a privacy lawsuit as a risk item. The source data does not describe the lawsuit's nature or exposure.
  • TradingView, "Can Planet Fitness Get Its Growth Back in Shape?" (GREEN, CATALYST, 6h ago): Frames growth as a catalyst; the summary does not quantify it.
  • Stocktwits, "PLNT Stock Heads For Best Day In 2026 — UBS Says Agentic AI Threat Is Manageable" (YELLOW, MARKET WIRE, 9h ago): Notes a UBS view that an agentic AI threat is manageable.
  • Investing.com, "KeyBanc reiterates Planet Fitness stock rating on GLP-1 tailwind" (YELLOW, MARKET WIRE, 12h ago): Notes a KeyBanc reiteration tied to a GLP-1 tailwind.
  • MarketBeat, "Planet Fitness (NYSE:PLNT) Shares Up 6.6% - Should You Buy?" (YELLOW, MARKET WIRE, 15h ago): Reports a 6.6% share gain.

Per the Butterfly Supply-Chain Graph, the supply chain is "NONE," with no butterfly links and no proprietary signals.

Open Questions

  • What is the nature and potential financial exposure of the privacy lawsuit flagged in the news wire?
  • What drove the increase in debt from $520.0M in FY 2023 to $2458.4M in FY 2025, and how is it serviced?
  • Why is FY 2023 cash listed as N/A and FY 2025 EPS as N/A, and what would the per-share earnings trend look like?
  • What consensus analyst rating and price targets apply to PLNT?
  • Who are the institutional holders and insiders behind the whale and insider pillar scores?

PLNT Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Planet Fitness Inc. (PLNT) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to PLNT Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

PLNT Bull vs. Bear Conversation Board — What's Your Call at $53.58?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON PLNT 🐻 33% BEARISH CONVICTION
1. Pick Your Side on PLNT:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
RO RoarDesk_Moderator Roarable Research Desk 🐂 BULLISH 🎯 Target: $63.39 (+18.0%)
📌 Pinned Debate

🔥 Official Bull vs. Bear Debate: Is PLNT (B- • RQD 70/100) a Buy at $53.72?

Welcome to the PLNT (Planet Fitness Inc.) Roar Pit. Current RQD Composite is 70/100 (Roarable Buy — Sound Institutional Accumulation) in Hotels/Resorts. Bulls point to capital efficiency (19.1% ROIC), while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.

SH ShortSeller_Dan Forensic Accounting Watch 🐻 BEARISH 🎯 Target: $45.12 (-16.0%)
Spot @ $53.72

Pump the brakes on PLNT — check the valuation vs. margin headwinds

Everyone in here is repeating the bull case on PLNT, but look at what you are paying: 18.4x trailing P/E with 82.6% gross margins. Unless Planet Fitness Inc. expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.

CA CashFlowKing Verified K Arena Trader 🐂 BULLISH 🎯 Target: $63.93 (+19.0%)
Spot @ $53.72

PLNT cash flow & RQD setup is being underpriced by the Street here

Looking at the 5-pillar RQD breakdown on PLNT, the market is fixating on short-term headline noise in Hotels/Resorts and ignoring the balance sheet and cash flow trajectory. At $53.72 (52-wk range $37.03 - $114.26), any beat on forward guidance forces shorts and underweight funds to chase.

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