Why SONO Stock dropped -7.39% Today — RQD Quant Desk Flash

$16.17 -7.39% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $15.92

Sonos Inc. (SONO) carries a Roarable Rating of D+ (Sell) with 55/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE D+ • SELL / AVOID Cap $2.07B
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🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is SONO stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-02, Sonos Inc. (NASDAQ: SONO) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 55/100 at a spot price of $16.17 (-7.39% 1D, market cap $2.07B). Pillar breakdown: Fundamental Cash Engine 12/20, Institutional 13F & Options Flow 12/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 10/20, and SEC Balance-Sheet Forensics 9/20. Across 146 tracked Consumer Staples issuers, SONO ranks #59 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does SONO compare to KN and GNSS in the Consumer Staples sector?
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Within the Consumer Staples sector (Consumer Electronics/Appliances), SONO carries a Roarable D+ (55/100 RQD), trailing P/E of N/A, gross margin of 43.7%, and ROIC of -30.5%. By comparison, KN (Knowles Corporation) holds a D+ grade (55/100 RQD, P/E 67.0x, ROIC 6.6%, cap $2.96B) and GNSS (Genasys Inc.) posts a E grade (27/100 RQD, P/E N/A, ROIC -35.0%, cap $77.0M). Among the 5-stock peer group, KN leads on earnings multiple (67.0x) while KN leads on capital efficiency (6.6% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for SONO?
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Per SONO's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-09-27, CIK 0001314727), Sonos Inc. generated $1.44B in revenue (-4.9% YoY), -$61.1M in net income, and $136.9M in free cash flow against $947.9M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Staples with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.

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INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $15.92 (-1.52%)🧬 Disciplined Float (-0.40% YoY Shares)⚙️ Cash Engine: 12/20 (C-) • 9.5% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 55/100 (D+) historically posted market-perform odds over rolling 90-day windows (-0.5% avg 90D alpha vs SPY • 51.4% hit rate — wait for RQD ≥ 70 breakout).
Audit Bucket Track Record →
RQD QUANT TACHOMETERSELL / AVOID • D+
025507510055
JEV AI Jury Split (Battleground)
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw D+ · Rk D+
Cash (12)Whales (12)SEC (12)Macro (10)CEO (9)
Each axis scored 0–20
12M PRICE TARGET CONE-1.4% Base Target
$21 Bull$16 Base$12 Bear
📬 FREE SONO RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for SONO)Realized 20D OHLCV Swing Band: ±7.1%
Deterministic 5-Pillar Attribution (55/100 Composite)
🔍 WHY SONO SCORES 55/100 (D+) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: Cash Engine Quality+12/20 pts (22% of score)

SEC XBRL FY 2025 (10-K): 9.5% FCF Margin ($136.9M FCF) & 43.7% Gross Margin

▲ #2 Bullish Driver: Whale & Options Positioning+12/20 pts (22% of score)

20D Institutional Volume Accumulation (±7.1% realized swing band)

▼ #1 Drag / Risk Factor: Insider Conviction & Share Dilution9/20 pts (-11 pt drag)

Disciplined Float (-0.40% YoY Shares) & executive Form 4 sales trim 11 pts from alignment

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
63
Grade C+$17.34-2.4% Next Q
Q2 (-2Q)
60
Grade C$16.93+3.9% Next Q
Q3 (-1Q)
58
Grade C$17.59-8.1% Next Q
Current
55
Grade D+$16.17-0.5% Hist 90D α
Trajectory: C+ (63) → D+ (55)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the SONO Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 55/100 (D+) score, SONO faces multiple-compression risk if current valuation multiples re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Company executives have done more routine share selling than personal cash buying lately.

⚠️ Forensic Kill-Switch #2

Sensitive to high interest rates and tighter Federal Reserve market liquidity.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($16.66) or 200D SMA ($15.27) invalidates the momentum regime and cuts Target Base ($15.95) toward Bear Floor ($12.44).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $SONO• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “SONO Beats Next Quarter EPS Consensus (Dec 26, 2026) & Holds Above 200D SMA”
AUTOMATED RQD QUANT DESK MOVER BRIEFINGFull Market News Desk →

Why SONO Stock dropped -7.39% Today — RQD Quant Desk Flash

Sonos Inc. (SONO) dropped -7.39% to $16.17, trading at 51% of its 52-week range ($12.44 – $19.82). Stretched risk/reward at current multiples (-31% return on capital) under elevated 10-year interest-rate pressure.

  • ▸Technical Tape: Trading at 51% of its 52-week range ($12.44 – $19.82) with RSI-14 at 52.3 (NEUTRAL RANGE).
  • ▸Volatility Profile: Historical 20-day realized swing band of ±7.1% around $16.17 (no active unusual options sweep snapshot on file).
  • ▸Fundamental Anchor: Roarable D+ (Sell) backed by 43.7% gross margin and $136.9M annual free cash flow.
Live SONO Headlines & Catalysts
MARKET WIREYahoo Finance • 13h ago
Why Did Sonos (SONO) Move Today?

Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.

MARKET WIREYahoo Finance • 1d ago
Sonos, Inc. (SONO) Stock Forecasts

Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.

CATALYSTYahoo • 11d ago
3 Russell 2000 stocks with questionable fundamentals

The Russell 2000 (^RUT) is packed with potential breakout stocks, thanks to its focus on smaller companies with high growth potential. However, smaller size also means these businesses often lack the resilience and finan

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Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring SONO)

  • ✓Walkthrough of SONO's RQD Radar, SEC cash-conversion gap & downside invalidation levels
  • ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
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SONO // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +8.74%▲ ASCENDING CHANNEL
2026-11-02O $17.75H $17.75L $16.17C $16.17VOL 920.1K
RES: $18.69SUP: $15.05SMA50: $16.66SMA200: $15.27
$18.74$17.14$15.53$13.93$12.33RES $18.69SUP $15.05$16.172026-05-042026-06-172026-08-042026-09-172026-11-02
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

SONO Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle (#30)
8.0%/yr Implied 5Y Growth

vs. -4.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on SONO today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for SONO. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for SONO today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (SONO)

Consumer Staples Rank #59 of 146 ⚔️ KN vs SONO Full Matrix →

1. Head-to-Head Consumer Staples Peer Comparison (SONO vs. KN, GNSS, UEIC, KOSS)

Industry: Consumer Electronics/Appliances (22 Tracked Issuers)

Across 146 tracked Consumer Staples securities in the Roarable RQD universe, Sonos Inc. (SONO) ranks #59 by composite RQD confidence (55/100, grade D+) and #54 by equity capitalization ($2.07B). Within this direct 5-issuer industry benchmark cohort, KN leads on earnings valuation at 67.0x trailing P/E, while KN leads on capital efficiency and profitability with 6.6% ROIC and 43.2% gross margin. SONO currently leads its immediate peer cohort in composite quantitative strength at 55/100 (D+).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
SONO ACTIVE
Sonos Inc.
D+ 55/100 — 43.7% -30.5% -7.39% $2.07B Benchmark Subject
KN
Knowles Corporation
D+ 55/100 67.0x 43.2% 6.6% -6.00% $2.96B /kn-vs-sono →
GNSS
Genasys Inc.
E 27/100 — 41.6% -35.0% -8.88% $77.0M /gnss-vs-sono →
UEIC
Universal Electronics Inc.
D 47/100 — 28.9% -4.4% -3.16% $65.3M /ueic-vs-sono →
KOSS
Koss Corporation
E 27/100 — 37.8% -4.9% -0.59% $32.3M /koss-vs-sono →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-09-27 • CIK 0001314727

In its most recent audited fiscal period (FY2025, filed 2025-09-27), Sonos Inc. (SONO) reported GAAP revenue of $1.44B (-4.9% vs. FY2024 revenue of $1.52B , and -12.8% cumulative change since FY2023) , GAAP net income of -$61.1M, operating cash flow of $136.9M, and free cash flow of $136.9M (-27.9% YoY). On the balance sheet, SONO closed FY2025 with $947.9M in total assets against $0 in total debt (Altman Z-Score: 4.10, Piotroski F-Score: 5/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-09-27 $1.44B -$61.1M $136.9M $136.9M $947.9M —
FY2024 (FY) 2024-09-28 $1.52B -$38.1M $189.9M $189.9M $963.6M —
FY2023 (FY) 2023-09-30 $1.66B -$10.3M $100.4M $100.4M — —

3. SONO Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is SONO stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-02, Sonos Inc. (NASDAQ: SONO) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 55/100 at a spot price of $16.17 (-7.39% 1D, market cap $2.07B). Pillar breakdown: Fundamental Cash Engine 12/20, Institutional 13F & Options Flow 12/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 10/20, and SEC Balance-Sheet Forensics 9/20. Across 146 tracked Consumer Staples issuers, SONO ranks #59 in composite RQD confidence.

How does SONO compare to KN and GNSS in the Consumer Staples sector?

Within the Consumer Staples sector (Consumer Electronics/Appliances), SONO carries a Roarable D+ (55/100 RQD), trailing P/E of N/A, gross margin of 43.7%, and ROIC of -30.5%. By comparison, KN (Knowles Corporation) holds a D+ grade (55/100 RQD, P/E 67.0x, ROIC 6.6%, cap $2.96B) and GNSS (Genasys Inc.) posts a E grade (27/100 RQD, P/E N/A, ROIC -35.0%, cap $77.0M). Among the 5-stock peer group, KN leads on earnings multiple (67.0x) while KN leads on capital efficiency (6.6% ROIC).

What are the biggest fundamental strengths and SEC risk factors for SONO?

Per SONO's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-09-27, CIK 0001314727), Sonos Inc. generated $1.44B in revenue (-4.9% YoY), -$61.1M in net income, and $136.9M in free cash flow against $947.9M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Staples with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.

Where is SONO trading relative to its 50-day, 200-day, and 52-week technical levels?

SONO last traded at $16.17 (-7.39% on volume of 1,533,669 shares), positioning the stock -2.94% below its 50-day simple moving average ($16.66) and +5.89% above its 200-day simple moving average ($15.27). Across its 52-week range of $12.44 to $19.82, SONO sits at the 50.5% percentile with a 14-day RSI of 52.3 (NEUTRAL RANGE) and an implied next-earnings move of ±7.1% ($15.02 to $17.32).

SONO Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

Why is SONO stock moving today?

Why SONO Stock dropped -7.39% Today — RQD Quant Desk Flash. Stretched risk/reward at current multiples (-31% return on capital) under elevated 10-year interest-rate pressure.

ROARABLE RATING BRIEF • RQD 55/100 (D+) ✓ STAGE-C NUMBER FIREWALL VERIFIED

SONO — Sonos Inc.: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5
As of: 2026-11-02T15:26:47Z

Roarable Rating Brief: What This Means to a Prospective Investor

Per the Roarable RQD rating, SONO scores 55 out of 100, a letter grade of D+ under the verdict label "Roarable Sell — Weak Fundamentals / Trim." The five pillars are: Fundamental Cash Engine at 12/20 (ROIC -30.5%; FCF yield 6.63%), Whale 13F Flow at 12/20 (institutional accumulation and options positioning), Insider Conviction at 9/20 (SEC Form 4 and Congressional PTR cluster flow), Macro Regime Fit at 10/20 (Beta 1.0; sector sensitivity), and Forensic Balance Sheet at 12/20 (Altman Z 4.1; Piotroski F 5/9; Debt/Equity 0.5). Taken together, the pillars indicate weakness concentrated in insider conviction and macro fit, with the cash-generation and balance-sheet pillars only moderately supportive. For a prospective investor, the upside case rests on the 6.63% FCF yield and the balance-sheet readings, while the valuation tradeoff is that the negative ROIC and negative operating margin leave earnings-based valuation unsupported by the data provided. The verdict label itself signals a trim posture rather than accumulation, reflecting the combination of weak fundamentals and limited insider support.

Business

Sonos Inc. (SONO) is a NASDAQ-listed issuer classified in the Consumer Staples sector and the Consumer Electronics/Appliances industry, per the profile section. Per the SEC financials, the company reported FY 2025 revenue of $1443.3M, down from $1518.1M in FY 2024 and $1655.3M in FY 2023. The source data does not describe specific products, customer segments, or revenue-generating mechanics beyond this classification and financial figures.

Financial Trend

PeriodRevenueOperating IncomeNet IncomeEPSFCFCashDebt
FY 2025$1443.3M$-50.5M$-61.1MN/A$136.9M$312.5MN/A
FY 2024$1518.1M$-48.0M$-38.1MN/A$189.9M$280.0MN/A
FY 2023$1655.3M$-20.5M$-10.3MN/A$100.4MN/AN/A

Per the market data, the operating margin is -3.5%, the net margin is -4.2%, and the gross margin is 43.7%, with ROIC at -30.5%. Per the Roarable RQD rating forensic pillar, the Altman Z-Score is 4.1, the Piotroski F-Score is 5/9, and Debt/Equity is 0.5. Operating and net income were negative in each reported year, and FCF declined from $189.9M in FY 2024 to $136.9M in FY 2025.

Recent Catalysts & News Wire Analysis

  • RISK WATCH (RED): "3 Reasons SONO is Risky and 1 Stock to Buy Instead" (Yahoo Finance, 1h ago).
  • CATALYST (GREEN): "Sonos: A Better Business, But Not Yet A Bargain" (Seeking Alpha, 3h ago).
  • MARKET WIRE (YELLOW): "Why Did Sonos (SONO) Move Today?" (Yahoo Finance, 6h ago).
  • MARKET WIRE (YELLOW): "Sonos, Inc. (NASDAQ:SONO) Stock Has Average Price Target of $20.00" (MarketBeat, 9h ago).
  • MARKET WIRE (YELLOW): "Sonos will report 2026 results after market close Nov. 10." (Stock Titan, 12h ago).
  • CATALYST (GREEN): "Sonos (SONO) Looks Fully Valued As Beam Ultra Puts Fresh Focus On Growth" (Simply Wall St, 15h ago).

Per the news wire, the scheduled catalyst is the 2026 results release after market close on Nov. 10. The headlines are mixed, with one red risk-watch item, two green catalyst items, and three yellow market-wire items. The source data provides headlines and summaries only, so the substance of each article is not verifiable here. The Butterfly Supply-Chain Graph reports no supply-chain links and no proprietary signals.

Butterfly Effect: 2nd-Order Supply-Chain & Sector Ripples

Per the Butterfly Supply-Chain Graph, the supply chain is recorded as "NONE," with no butterfly links and no proprietary signals. Upstream and downstream dependencies, sector correlations, and second-order bottlenecks are therefore not available in source data beyond the sector and industry classification. The one ripple the data does suggest is that the declining revenue trend and negative operating income are company-level indicators rather than documented sector-wide effects.

Open Questions

  • What are the EPS, P/E, and EV/EBITDA figures, which the source data marks as unavailable, and how does valuation compare to peers?
  • What is the company's debt level in dollars, since the financials report debt as N/A while Debt/Equity is 0.5?
  • What drove the operating losses in FY 2024 and FY 2025, and what is the path to positive operating income?
  • What specific transactions underlie the insider and institutional pillar scores, and who are the holders?
  • What do the 2026 results due Nov. 10 contain relative to the declining revenue trend?

SONO Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Sonos Inc. (SONO) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to SONO Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

SONO Bull vs. Bear Conversation Board — What's Your Call at $16.17?

🐂 50% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON SONO 🐻 50% BEARISH CONVICTION
1. Pick Your Side on SONO:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
RO RoarDesk_Moderator Roarable Research Desk ⚖️ DEBATE HOST 🎯 Target: $18.86 (+8.0%)
📌 Pinned Debate

🔥 Official Bull vs. Bear Debate: Is SONO (D+ • RQD 55/100) a Buy at $17.46?

Welcome to the SONO (Sonos Inc.) Roar Pit. Current RQD Composite is 55/100 (Roarable Sell — Weak Fundamentals / Trim) in Consumer Electronics/Appliances. Bulls point to operating leverage and sector positioning, while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.

RE RedlineAuditor Forensic Accounting Watch 🐻 BEARISH 🎯 Target: $14.14 (-19.0%)
Spot @ $17.46

Pump the brakes on SONO — check the valuation vs. margin headwinds

Everyone in here is repeating the bull case on SONO, but look at what you are paying: current EV/EBITDA multiples with 43.7% gross margins. Unless Sonos Inc. expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.

SI SiliconVal_Bull Verified K Arena Trader 🐂 BULLISH 🎯 Target: $20.43 (+17.0%)
Spot @ $17.46

SONO cash flow & RQD setup is being underpriced by the Street here

Looking at the 5-pillar RQD breakdown on SONO, the market is fixating on short-term headline noise in Consumer Electronics/Appliances and ignoring the balance sheet and cash flow trajectory. At $17.46 (52-wk range $12.44 - $19.82), any beat on forward guidance forces shorts and underweight funds to chase.

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