Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Why SONO Stock dropped -7.39% Today — RQD Quant Desk Flash
Sonos Inc. (SONO) carries a Roarable Rating of D+ (Sell) with 55/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief)
Is SONO stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-02, Sonos Inc. (NASDAQ: SONO) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 55/100 at a spot price of $16.17 (-7.39% 1D, market cap $2.07B). Pillar breakdown: Fundamental Cash Engine 12/20, Institutional 13F & Options Flow 12/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 10/20, and SEC Balance-Sheet Forensics 9/20. Across 146 tracked Consumer Staples issuers, SONO ranks #59 in composite RQD confidence.
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief)
How does SONO compare to KN and GNSS in the Consumer Staples sector?
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Within the Consumer Staples sector (Consumer Electronics/Appliances), SONO carries a Roarable D+ (55/100 RQD), trailing P/E of N/A, gross margin of 43.7%, and ROIC of -30.5%. By comparison, KN (Knowles Corporation) holds a D+ grade (55/100 RQD, P/E 67.0x, ROIC 6.6%, cap $2.96B) and GNSS (Genasys Inc.) posts a E grade (27/100 RQD, P/E N/A, ROIC -35.0%, cap $77.0M). Among the 5-stock peer group, KN leads on earnings multiple (67.0x) while KN leads on capital efficiency (6.6% ROIC).
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief)
What are the biggest fundamental strengths and SEC risk factors for SONO?
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Per SONO's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-09-27, CIK 0001314727), Sonos Inc. generated $1.44B in revenue (-4.9% YoY), -$61.1M in net income, and $136.9M in free cash flow against $947.9M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Staples with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
SEC XBRL FY 2025 (10-K): 9.5% FCF Margin ($136.9M FCF) & 43.7% Gross Margin
20D Institutional Volume Accumulation (±7.1% realized swing band)
Disciplined Float (-0.40% YoY Shares) & executive Form 4 sales trim 11 pts from alignment
⚔️ Adversarial Opposing Case: Why the SONO Bull Thesis Could Fail
Even with a 55/100 (D+) score, SONO faces multiple-compression risk if current valuation multiples re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.
Company executives have done more routine share selling than personal cash buying lately.
Sensitive to high interest rates and tighter Federal Reserve market liquidity.
Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($16.66) or 200D SMA ($15.27) invalidates the momentum regime and cuts Target Base ($15.95) toward Bear Floor ($12.44).
Why SONO Stock dropped -7.39% Today — RQD Quant Desk Flash
Sonos Inc. (SONO) dropped -7.39% to $16.17, trading at 51% of its 52-week range ($12.44 – $19.82). Stretched risk/reward at current multiples (-31% return on capital) under elevated 10-year interest-rate pressure.
- ▸Technical Tape: Trading at 51% of its 52-week range ($12.44 – $19.82) with RSI-14 at 52.3 (NEUTRAL RANGE).
- ▸Volatility Profile: Historical 20-day realized swing band of ±7.1% around $16.17 (no active unusual options sweep snapshot on file).
- ▸Fundamental Anchor: Roarable D+ (Sell) backed by 43.7% gross margin and $136.9M annual free cash flow.
Seeking Alpha report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Simply Wall St report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
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Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring SONO)
- ✓Walkthrough of SONO's RQD Radar, SEC cash-conversion gap & downside invalidation levels
- ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
- ✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
SONO Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. -4.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on SONO today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for SONO. Explore sector supply chains on /butterfly.
📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (SONO)
1. Head-to-Head Consumer Staples Peer Comparison (SONO vs. KN, GNSS, UEIC, KOSS)
Industry: Consumer Electronics/Appliances (22 Tracked Issuers)Across 146 tracked Consumer Staples securities in the Roarable RQD universe, Sonos Inc. (SONO) ranks #59 by composite RQD confidence (55/100, grade D+) and #54 by equity capitalization ($2.07B). Within this direct 5-issuer industry benchmark cohort, KN leads on earnings valuation at 67.0x trailing P/E, while KN leads on capital efficiency and profitability with 6.6% ROIC and 43.2% gross margin. SONO currently leads its immediate peer cohort in composite quantitative strength at 55/100 (D+).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| SONO
ACTIVE
Sonos Inc. | D+ | 55/100 | — | 43.7% | -30.5% | -7.39% | $2.07B | Benchmark Subject |
| KN Knowles Corporation | D+ | 55/100 | 67.0x | 43.2% | 6.6% | -6.00% | $2.96B | /kn-vs-sono → |
| GNSS Genasys Inc. | E | 27/100 | — | 41.6% | -35.0% | -8.88% | $77.0M | /gnss-vs-sono → |
| UEIC Universal Electronics Inc. | D | 47/100 | — | 28.9% | -4.4% | -3.16% | $65.3M | /ueic-vs-sono → |
| KOSS Koss Corporation | E | 27/100 | — | 37.8% | -4.9% | -0.59% | $32.3M | /koss-vs-sono → |
2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)
SEC EDGAR 10-K • FILED 2025-09-27 • CIK 0001314727In its most recent audited fiscal period (FY2025, filed 2025-09-27), Sonos Inc. (SONO) reported GAAP revenue of $1.44B (-4.9% vs. FY2024 revenue of $1.52B , and -12.8% cumulative change since FY2023) , GAAP net income of -$61.1M, operating cash flow of $136.9M, and free cash flow of $136.9M (-27.9% YoY). On the balance sheet, SONO closed FY2025 with $947.9M in total assets against $0 in total debt (Altman Z-Score: 4.10, Piotroski F-Score: 5/9).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-09-27 | $1.44B | -$61.1M | $136.9M | $136.9M | $947.9M | — |
| FY2024 (FY) | 2024-09-28 | $1.52B | -$38.1M | $189.9M | $189.9M | $963.6M | — |
| FY2023 (FY) | 2023-09-30 | $1.66B | -$10.3M | $100.4M | $100.4M | — | — |
3. SONO Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)
✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLEDIs SONO stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
As of 2026-11-02, Sonos Inc. (NASDAQ: SONO) is rated D+ (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 55/100 at a spot price of $16.17 (-7.39% 1D, market cap $2.07B). Pillar breakdown: Fundamental Cash Engine 12/20, Institutional 13F & Options Flow 12/20, Executive Insider Alignment 12/20, FRED Macro Regime Fit 10/20, and SEC Balance-Sheet Forensics 9/20. Across 146 tracked Consumer Staples issuers, SONO ranks #59 in composite RQD confidence.
How does SONO compare to KN and GNSS in the Consumer Staples sector?
Within the Consumer Staples sector (Consumer Electronics/Appliances), SONO carries a Roarable D+ (55/100 RQD), trailing P/E of N/A, gross margin of 43.7%, and ROIC of -30.5%. By comparison, KN (Knowles Corporation) holds a D+ grade (55/100 RQD, P/E 67.0x, ROIC 6.6%, cap $2.96B) and GNSS (Genasys Inc.) posts a E grade (27/100 RQD, P/E N/A, ROIC -35.0%, cap $77.0M). Among the 5-stock peer group, KN leads on earnings multiple (67.0x) while KN leads on capital efficiency (6.6% ROIC).
What are the biggest fundamental strengths and SEC risk factors for SONO?
Per SONO's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-09-27, CIK 0001314727), Sonos Inc. generated $1.44B in revenue (-4.9% YoY), -$61.1M in net income, and $136.9M in free cash flow against $947.9M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Staples with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Where is SONO trading relative to its 50-day, 200-day, and 52-week technical levels?
SONO last traded at $16.17 (-7.39% on volume of 1,533,669 shares), positioning the stock -2.94% below its 50-day simple moving average ($16.66) and +5.89% above its 200-day simple moving average ($15.27). Across its 52-week range of $12.44 to $19.82, SONO sits at the 50.5% percentile with a 14-day RSI of 52.3 (NEUTRAL RANGE) and an implied next-earnings move of ±7.1% ($15.02 to $17.32).
SONO Investor FAQ & Complete 8-Part Research Index
100% OPEN ACCESS • SEC EDGAR × CBOE × FREDWhy is SONO stock moving today?
Why SONO Stock dropped -7.39% Today — RQD Quant Desk Flash. Stretched risk/reward at current multiples (-31% return on capital) under elevated 10-year interest-rate pressure.
SONO — Sonos Inc.: What the Facts Mean to a Prospective Investor
Roarable Rating Brief: What This Means to a Prospective Investor
Per the Roarable RQD rating, SONO scores 55 out of 100, a letter grade of D+ under the verdict label "Roarable Sell — Weak Fundamentals / Trim." The five pillars are: Fundamental Cash Engine at 12/20 (ROIC -30.5%; FCF yield 6.63%), Whale 13F Flow at 12/20 (institutional accumulation and options positioning), Insider Conviction at 9/20 (SEC Form 4 and Congressional PTR cluster flow), Macro Regime Fit at 10/20 (Beta 1.0; sector sensitivity), and Forensic Balance Sheet at 12/20 (Altman Z 4.1; Piotroski F 5/9; Debt/Equity 0.5). Taken together, the pillars indicate weakness concentrated in insider conviction and macro fit, with the cash-generation and balance-sheet pillars only moderately supportive. For a prospective investor, the upside case rests on the 6.63% FCF yield and the balance-sheet readings, while the valuation tradeoff is that the negative ROIC and negative operating margin leave earnings-based valuation unsupported by the data provided. The verdict label itself signals a trim posture rather than accumulation, reflecting the combination of weak fundamentals and limited insider support.
Business
Sonos Inc. (SONO) is a NASDAQ-listed issuer classified in the Consumer Staples sector and the Consumer Electronics/Appliances industry, per the profile section. Per the SEC financials, the company reported FY 2025 revenue of $1443.3M, down from $1518.1M in FY 2024 and $1655.3M in FY 2023. The source data does not describe specific products, customer segments, or revenue-generating mechanics beyond this classification and financial figures.
Financial Trend
| Period | Revenue | Operating Income | Net Income | EPS | FCF | Cash | Debt |
|---|---|---|---|---|---|---|---|
| FY 2025 | $1443.3M | $-50.5M | $-61.1M | N/A | $136.9M | $312.5M | N/A |
| FY 2024 | $1518.1M | $-48.0M | $-38.1M | N/A | $189.9M | $280.0M | N/A |
| FY 2023 | $1655.3M | $-20.5M | $-10.3M | N/A | $100.4M | N/A | N/A |
Per the market data, the operating margin is -3.5%, the net margin is -4.2%, and the gross margin is 43.7%, with ROIC at -30.5%. Per the Roarable RQD rating forensic pillar, the Altman Z-Score is 4.1, the Piotroski F-Score is 5/9, and Debt/Equity is 0.5. Operating and net income were negative in each reported year, and FCF declined from $189.9M in FY 2024 to $136.9M in FY 2025.
Recent Catalysts & News Wire Analysis
- RISK WATCH (RED): "3 Reasons SONO is Risky and 1 Stock to Buy Instead" (Yahoo Finance, 1h ago).
- CATALYST (GREEN): "Sonos: A Better Business, But Not Yet A Bargain" (Seeking Alpha, 3h ago).
- MARKET WIRE (YELLOW): "Why Did Sonos (SONO) Move Today?" (Yahoo Finance, 6h ago).
- MARKET WIRE (YELLOW): "Sonos, Inc. (NASDAQ:SONO) Stock Has Average Price Target of $20.00" (MarketBeat, 9h ago).
- MARKET WIRE (YELLOW): "Sonos will report 2026 results after market close Nov. 10." (Stock Titan, 12h ago).
- CATALYST (GREEN): "Sonos (SONO) Looks Fully Valued As Beam Ultra Puts Fresh Focus On Growth" (Simply Wall St, 15h ago).
Per the news wire, the scheduled catalyst is the 2026 results release after market close on Nov. 10. The headlines are mixed, with one red risk-watch item, two green catalyst items, and three yellow market-wire items. The source data provides headlines and summaries only, so the substance of each article is not verifiable here. The Butterfly Supply-Chain Graph reports no supply-chain links and no proprietary signals.
Butterfly Effect: 2nd-Order Supply-Chain & Sector Ripples
Per the Butterfly Supply-Chain Graph, the supply chain is recorded as "NONE," with no butterfly links and no proprietary signals. Upstream and downstream dependencies, sector correlations, and second-order bottlenecks are therefore not available in source data beyond the sector and industry classification. The one ripple the data does suggest is that the declining revenue trend and negative operating income are company-level indicators rather than documented sector-wide effects.
Open Questions
- What are the EPS, P/E, and EV/EBITDA figures, which the source data marks as unavailable, and how does valuation compare to peers?
- What is the company's debt level in dollars, since the financials report debt as N/A while Debt/Equity is 0.5?
- What drove the operating losses in FY 2024 and FY 2025, and what is the path to positive operating income?
- What specific transactions underlie the insider and institutional pillar scores, and who are the holders?
- What do the 2026 results due Nov. 10 contain relative to the declining revenue trend?
SONO Live News Feed, Press Releases & Catalyst Wire
Real-time company headlines, analyst actions, and sector developments for Sonos Inc. (SONO) • Click "Debate This Headline" to argue it in the Roar Pit below
Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Simply Wall St report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Sonos Inc. (SONO) market action, institutional positioning, and fundamental catalysts.
SONO Bull vs. Bear Conversation Board — What's Your Call at $16.17?
🔥 Official Bull vs. Bear Debate: Is SONO (D+ • RQD 55/100) a Buy at $17.46?
Welcome to the SONO (Sonos Inc.) Roar Pit. Current RQD Composite is 55/100 (Roarable Sell — Weak Fundamentals / Trim) in Consumer Electronics/Appliances. Bulls point to operating leverage and sector positioning, while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.
Pump the brakes on SONO — check the valuation vs. margin headwinds
Everyone in here is repeating the bull case on SONO, but look at what you are paying: current EV/EBITDA multiples with 43.7% gross margins. Unless Sonos Inc. expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.
SONO cash flow & RQD setup is being underpriced by the Street here
Looking at the 5-pillar RQD breakdown on SONO, the market is fixating on short-term headline noise in Consumer Electronics/Appliances and ignoring the balance sheet and cash flow trajectory. At $17.46 (52-wk range $12.44 - $19.82), any beat on forward guidance forces shorts and underweight funds to chase.