Primo Brands Corporation (PRMB) carries a Roarable Rating of D- (Sell) with 36/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.
As of 2026-11-02, Primo Brands Corporation (NYSE: PRMB) is rated D- (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 36/100 at a spot price of $19.74 (+1.39% 1D, market cap $7.06B). Pillar breakdown: Fundamental Cash Engine 9/20, Institutional 13F & Options Flow 9/20, Executive Insider Alignment 10/20, FRED Macro Regime Fit 4/20, and SEC Balance-Sheet Forensics 4/20. Across 146 tracked Consumer Staples issuers, PRMB ranks #114 in composite RQD confidence.
Within the Consumer Staples sector (Beverages (Production/Distribution)), PRMB carries a Roarable D- (36/100 RQD), trailing P/E of 117.4x, gross margin of 30.3%, and ROIC of 4.4%. By comparison, CELH (Celsius Holdings Inc.) holds a D+ grade (52/100 RQD, P/E 66.0x, ROIC 7.7%, cap $7.13B) and TAP (Molson Coors Beverage Company) posts a D grade (45/100 RQD, P/E N/A, ROIC -14.0%, cap $7.31B). Among the 5-stock peer group, FIZZ leads on earnings multiple (17.9x) while FIZZ leads on capital efficiency (65.6% ROIC).
Per PRMB's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0002042694), Primo Brands Corporation generated $6.66B in revenue (+29.3% YoY), $60.1M in net income, and $0 in free cash flow against $10.60B in total assets and $5.08B in total debt. Key quantitative strengths: Established market leader in Consumer Staples with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
Altman Z-Score 1.05 (DISTRESS RISK (<1.8)) • Piotroski F-Score 5/9
SEC XBRL FY 2025 (10-K): 0.5% FCF Margin ($35.3M FCF) & 30.3% Gross Margin
Dilution Drag (+2.20% YoY Shares) & executive Form 4 sales trim 16 pts from alignment
While PRMB currently carries a cautious 36/100 (D-) rating due to Insider Conviction & Share Dilution (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.
Established market leader in Consumer Staples with deep daily trading liquidity.
Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($20.31) and Max Pain ($20.73) forces dealer call-delta covering toward $27.52.
Forensic Repair Trigger: Halting share dilution (Dilution Drag (+2.20% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.
Primo Brands Corporation (PRMB) advanced +1.39% to $19.74, trading at 45% of its 52-week range ($14.36 – $26.21). Stretched risk/reward at 117x P/E (4% return on capital) under elevated 10-year interest-rate pressure.
Yahoo Finance Singapore report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Simply Wall St report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
The Globe and Mail report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
JP Morgan analyst Andrea Teixeira maintains Primo Brands (NYSE:PRMB) with a Overweight and lowers the price target from $30 to $26.
Primo Brands (PRMB) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. +29.3% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on PRMB today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for PRMB. Explore sector supply chains on /butterfly.
Across 146 tracked Consumer Staples securities in the Roarable RQD universe, Primo Brands Corporation (PRMB) ranks #114 by composite RQD confidence (36/100, grade D-) and #37 by equity capitalization ($7.06B). Within this direct 5-issuer industry benchmark cohort, FIZZ leads on earnings valuation at 17.9x trailing P/E, while FIZZ leads on capital efficiency and profitability with 65.6% ROIC and 37.0% gross margin. COKE currently holds the highest overall quantitative score in the immediate peer group at 82/100 (A-) compared with PRMB at 36/100 (D-).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| PRMB
ACTIVE
Primo Brands Corporation | D- | 36/100 | 117.4x | 30.3% | 4.4% | +1.39% | $7.06B | Benchmark Subject |
| CELH Celsius Holdings Inc. | D+ | 52/100 | 66.0x | 50.4% | 7.7% | +3.41% | $7.13B | /celh-vs-prmb → |
| TAP Molson Coors Beverage Company | D | 45/100 | — | 32.8% | -14.0% | +2.32% | $7.31B | /tap-vs-prmb → |
| COKE Coca-Cola Consolidated Inc. | A- | 82/100 | 24.4x | 39.7% | 45.1% | +0.45% | $13.94B | /coke-vs-prmb → |
| FIZZ National Beverage Corp. | B- | 70/100 | 17.9x | 37.0% | 65.6% | +0.80% | $3.28B | /fizz-vs-prmb → |
In its most recent audited fiscal period (FY2025, filed 2025-12-31), Primo Brands Corporation (PRMB) reported GAAP revenue of $6.66B (+29.3% vs. FY2024 revenue of $5.15B , and +41.8% cumulative change since FY2023) , GAAP net income of $60.1M, operating cash flow of $0, and free cash flow of $0 . On the balance sheet, PRMB closed FY2025 with $10.60B in total assets against $5.08B in total debt (Altman Z-Score: 1.05, Piotroski F-Score: 5/9).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-12-31 | $6.66B | $60.1M | — | — | $10.60B | $5.08B |
| FY2024 (FY) | 2024-12-31 | $5.15B | -$16.4M | — | — | $11.19B | $4.96B |
| FY2023 (FY) | 2023-12-31 | $4.70B | $92.8M | — | — | $5.64B | $1.32B |
As of 2026-11-02, Primo Brands Corporation (NYSE: PRMB) is rated D- (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 36/100 at a spot price of $19.74 (+1.39% 1D, market cap $7.06B). Pillar breakdown: Fundamental Cash Engine 9/20, Institutional 13F & Options Flow 9/20, Executive Insider Alignment 10/20, FRED Macro Regime Fit 4/20, and SEC Balance-Sheet Forensics 4/20. Across 146 tracked Consumer Staples issuers, PRMB ranks #114 in composite RQD confidence.
Within the Consumer Staples sector (Beverages (Production/Distribution)), PRMB carries a Roarable D- (36/100 RQD), trailing P/E of 117.4x, gross margin of 30.3%, and ROIC of 4.4%. By comparison, CELH (Celsius Holdings Inc.) holds a D+ grade (52/100 RQD, P/E 66.0x, ROIC 7.7%, cap $7.13B) and TAP (Molson Coors Beverage Company) posts a D grade (45/100 RQD, P/E N/A, ROIC -14.0%, cap $7.31B). Among the 5-stock peer group, FIZZ leads on earnings multiple (17.9x) while FIZZ leads on capital efficiency (65.6% ROIC).
Per PRMB's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0002042694), Primo Brands Corporation generated $6.66B in revenue (+29.3% YoY), $60.1M in net income, and $0 in free cash flow against $10.60B in total assets and $5.08B in total debt. Key quantitative strengths: Established market leader in Consumer Staples with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
PRMB last traded at $19.74 (+1.39% on volume of 4,086,604 shares), positioning the stock -2.81% below its 50-day simple moving average ($20.31) and -7.80% below its 200-day simple moving average ($21.41). Across its 52-week range of $14.36 to $26.21, PRMB sits at the 45.4% percentile with a 14-day RSI of 45.5 (NEUTRAL RANGE) and an implied next-earnings move of ±5.3% ($18.69 to $20.79).
Why PRMB Stock advanced +1.39% Today — RQD Quant Desk Flash. Stretched risk/reward at 117x P/E (4% return on capital) under elevated 10-year interest-rate pressure.
Per the Roarable RQD rating, PRMB scores 36 out of 100, a letter grade of D-, with the verdict "Roarable Sell — Vulnerable Balance Sheet & Flow." The five pillars are:
For a prospective investor evaluating the stock today, the rating points to a valuation that appears stretched against weak cash generation and a leveraged balance sheet. The trailing P/E of 117.4 and forward P/E of 98.6 sit against EPS of 0.17 and ROIC of 4.4%, so upside depends heavily on earnings growth materializing rather than on current cash returns. The 52-week range of $14.36 to $26.21 shows that the price has moved widely, and the current $19.47 sits in the middle of that band. Upside drivers in the source material are limited to the positive catalysts noted below; the principal valuation tradeoff is paying a high multiple for earnings that are still thin.
Primo Brands Corporation is a NYSE-listed company in the Consumer Staples sector, operating in the Beverages (Production/Distribution) industry. Per the company profile, it is a producer and distributor of beverages. Per the news wire, its spring water sales grew 4.1% in a recent report, and the company is adding a new Mountain Valley factory to meet demand. Customer segments and revenue mix by product are not available in source data.
Per the recent news wire, the key items are:
Risk watch items: the leverage and forensic metrics noted in the RQD rating, and the negative FCF yield. The Butterfly Supply-Chain Graph reports no proprietary signals.
Per the Butterfly Supply-Chain Graph, supply chain status is NONE, with no butterfly links and no proprietary signals. Upstream suppliers, downstream customers, and sector correlation data are not available in source data. A prospective investor should watch the capacity expansion at the Mountain Valley facility as an operational dependency, but the source data does not quantify its ripple effects on costs, distribution, or margins.
Real-time company headlines, analyst actions, and sector developments for Primo Brands Corporation (PRMB) • Click "Debate This Headline" to argue it in the Roar Pit below
Yahoo Finance Singapore report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Simply Wall St report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
The Globe and Mail report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Stock Titan report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Primo Brands Corporation (PRMB) market action, institutional positioning, and fundamental catalysts.
Welcome to the PRMB (Primo Brands Corporation) Roar Pit. Current RQD Composite is 36/100 (Roarable Sell — Vulnerable Balance Sheet & Flow) in Beverages (Production/Distribution). Bulls point to operating leverage and sector positioning, while bears focus on valuation multiple compression (117.4x trailing P/E). Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.
Everyone in here is repeating the bull case on PRMB, but look at what you are paying: 117.4x trailing P/E with 30.3% gross margins. Unless Primo Brands Corporation expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.
Looking at the 5-pillar RQD breakdown on PRMB, the market is fixating on short-term headline noise in Beverages (Production/Distribution) and ignoring the balance sheet and cash flow trajectory. At $19.47 (52-wk range $14.36 - $26.21), any beat on forward guidance forces shorts and underweight funds to chase.
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