Should I buy, hold, or sell UAA stock right now?

Under Armour Inc. (Class A) (UAA) currently earns a Roarable Rating of E (Strong Sell — SELL) with 27/100 RQD Confidence. Stretched risk/reward at current multiples (-10% return on capital) under elevated 10-year interest-rate pressure.

What is UAA's 12-month price target and RQD AI Jury consensus?

UAA's 12-month base price target is $4.51 (range $3.52 to $8.56), backed by transparent SEC XBRL cash-flow, Form 4 insider, and CBOE options flow analysis.

Stock Ratings / Consumer Discretionary / UAA

CPRI (50) UA (26) COLM (70) GIII (61) ⌘ Pro Terminal →

Under Armour Inc. (Class A) (UAA) — RQD Stock Rating Cockpit

$5.24 +5.01% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $5.28

Under Armour Inc. (Class A) (UAA) carries a Roarable Rating of E (Strong Sell) with 27/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE E • RED ALERT Cap $2.14B

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on UAA Below — or Connect Your Own ChatGPT / Claude

🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is UAA stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

▼

As of 2026-11-03, Under Armour Inc. (Class A) (NYSE: UAA) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 27/100 at a spot price of $5.24 (+5.01% 1D, market cap $2.14B). Pillar breakdown: Fundamental Cash Engine 6/20, Institutional 13F & Options Flow 9/20, SEC Balance-Sheet Forensics 5/20, FRED Macro Regime Fit 4/20, and Executive Insider Alignment 3/20. Across 1009 tracked Consumer Discretionary issuers, UAA ranks #912 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does UAA compare to CPRI and UA in the Consumer Discretionary sector?

▼

Within the Consumer Discretionary sector (Apparel), UAA carries a Roarable E (27/100 RQD), trailing P/E of N/A, gross margin of 45.5%, and ROIC of -9.5%. By comparison, CPRI (Capri Holdings Limited) holds a D grade (50/100 RQD, P/E 23.1x, ROIC 10.4%, cap $2.12B) and UA (Under Armour Inc. (Class C)) posts a E grade (26/100 RQD, P/E N/A, ROIC -9.5%, cap $2.08B). Among the 5-stock peer group, COLM leads on earnings multiple (18.4x) while CPRI leads on capital efficiency (10.4% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for UAA?

▼

Per UAA's SEC EDGAR XBRL 10-K filing (FY2025, filed 2026-03-31, CIK 0001336917), Under Armour Inc. (Class A) generated $4.97B in revenue (-3.8% YoY), -$495.6M in net income, and -$162.2M in free cash flow against $4.63B in total assets and $390.0M in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $5.28 (+0.71%)🧬 Dilution Drag (+2.48% YoY Shares)⚙️ Cash Engine: 6/20 (E) • 0% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record Warning: Scores below 50 (27/100 · E) historically underperformed SPY in 71% of rolling 90-day windows (-10.3% avg 90D alpha vs SPY • 29.0% hit rate).

Audit Bucket Track Record →

RQD QUANT TACHOMETERRED ALERT • E

3-of-3 JEV AI Jury Bearish Warning

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw E · Rk E

Each axis scored 0–20

12M PRICE TARGET CONE-13.9% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for UAA)Realized 20D OHLCV Swing Band: ±8.3%

Deterministic 5-Pillar Attribution (27/100 Composite)

🔍 WHY UAA SCORES 27/100 (E) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Whale & Options Positioning+9/20 pts (33% of score)

20D Institutional Volume Accumulation (±8.3% realized swing band)

▲ #2 Bullish Driver: Cash Engine Quality+6/20 pts (22% of score)

SEC XBRL FY 2025 (10-K): 0% FCF Margin ($0 FCF) & 45.5% Gross Margin

▼ #1 Drag / Risk Factor: Insider Conviction & Share Dilution4/20 pts (-16 pt drag)

Dilution Drag (+2.48% YoY Shares) & executive Form 4 sales trim 16 pts from alignment

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade E$4.90-0.4% Next Q

Q2 (-2Q)

Grade E$4.88-4.3% Next Q

Q3 (-1Q)

Grade E$4.67+12.2% Next Q

Current

Grade E$5.24-10.3% Hist 90D α

Trajectory: E (19) → E (27)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a UAA Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While UAA currently carries a cautious 27/100 (E) rating due to Insider Conviction & Share Dilution (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Established market leader in Consumer Discretionary with deep daily trading liquidity.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($4.85) and Max Pain ($5.50) forces dealer call-delta covering toward $8.56.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Dilution Drag (+2.48% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $UAA• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “UAA Beats Next Quarter EPS Consensus (Dec 29, 2026) & Holds Above 200D SMA”

YES 27%NO 73%Trade / Inspect Odds →

RSI-14 MOMENTUMBULLISH MOMENTUM

55.330 Oversold · 70 Hot

ALTMAN-Z SHIELDDISTRESS RISK (<1.8)

1.67>3.0 Fortress Safe

PIOTROSKI F-SCOREWEAK QUALITY (1–4)

4 / 99-Pt Accounting

52-WEEK LASER RANGE28% OF RANGE

L: $4$5.24H: $8

1. Money & Cash Health● WEAK

Are profits real cash in the bank?

Weak cash conversion or heavy valuation strain compared to actual cash earned.

Factor Grade: ERQD 6 / 20

2. Big Money & Insiders● TRIMMING

Are whales & executives buying or selling?

Insiders and big institutional desks have been trimming shares rather than stepping up to buy.

Factor Grade: ERQD 12 / 40

3. Hidden Risks & Market Weather● WARNING

SEC fine-print scan & interest-rate fit

High sensitivity to tight interest rates or new risk warnings added to recent SEC annual filings.

Factor Grade: ERQD 9 / 40

MULTI-MODEL JEV QUANT JURY DELIBERATION

3-of-3 JEV AI Jury Bearish Warning on UAA

Cash & Moat Bull AI

ROIC & Free Cash Flow Model

BEARISH (30)

-9.5% ROIC with 45.5% gross margin and -7.52% FCF yield.

SEC Forensic Auditor AI

10-K Accruals & Altman-Z Guard

BEARISH (25)

Altman-Z 1.67 and Piotroski 4/9 pass balance-sheet audit.

Whale & Macro Hawk AI

Options Skew, 13F & Fed NetLiq

BEARISH (27)

12/40 institutional & smart-money positioning score with 4/20 macro alignment.

Bull Case: Why Buyers Like UAA

✓Established market leader in Consumer Discretionary with deep daily trading liquidity.

Bear Case: What Could Go Wrong

!Company executives have done more routine share selling than personal cash buying lately.
!Sensitive to high interest rates and tighter Federal Reserve market liquidity.
!Recent SEC filings added new risk-factor disclosures that warrant keeping an eye on margins.

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring UAA)

✓Walkthrough of UAA's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

RQD INSIDER CLUB WAITLIST$49/YR PLANNED

Want Custom AI PineScript / Python Indicators & Priority Rating-Change Alerts?

Join Founding VIP Waitlist (No Card Required) →$100K Arena

UAA // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -13.82%📐 HORIZONTAL RANGE

2026-11-03O $5.02H $5.24L $4.99C $5.24VOL 7.96M

RES: $8.88SUP: $3.50SMA50: $4.85SMA200: $5.93

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

UAA Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 UAA Butterfly Map → + Track UAA →

Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle

8.0%/yr Implied 5Y Growth

vs. -3.8% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on UAA today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for UAA. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for UAA today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (UAA)

Consumer Discretionary Rank #912 of 1009 ⚔️ CPRI vs UAA Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (UAA vs. CPRI, UA, COLM, GIII)

Industry: Apparel (27 Tracked Issuers)

Across 1009 tracked Consumer Discretionary securities in the Roarable RQD universe, Under Armour Inc. (Class A) (UAA) ranks #912 by composite RQD confidence (27/100, grade E) and #406 by equity capitalization ($2.14B). Within this direct 5-issuer industry benchmark cohort, COLM leads on earnings valuation at 18.4x trailing P/E, while CPRI leads on capital efficiency and profitability with 10.4% ROIC and 62.3% gross margin. COLM currently holds the highest overall quantitative score in the immediate peer group at 70/100 (B-) compared with UAA at 27/100 (E).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
UAA ACTIVE Under Armour Inc. (Class A)	E	27/100	—	45.5%	-9.5%	+5.01%	$2.14B	Benchmark Subject
CPRI Capri Holdings Limited	D	50/100	23.1x	62.3%	10.4%	+7.33%	$2.12B	/cpri-vs-uaa →
UA Under Armour Inc. (Class C)	E	26/100	—	45.5%	-9.5%	+4.74%	$2.08B	/ua-vs-uaa →
COLM Columbia Sportswear Company	B-	70/100	18.4x	50.5%	9.2%	+5.30%	$3.46B	/colm-vs-uaa →
GIII G-III Apparel Group LTD.	C-	61/100	—	39.4%	6.3%	+3.80%	$1.30B	/giii-vs-uaa →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2026-03-31 • CIK 0001336917 ↗

In its most recent audited fiscal period (FY2025, filed 2026-03-31), Under Armour Inc. (Class A) (UAA) reported GAAP revenue of $4.97B (-3.8% vs. FY2024 revenue of $5.16B , and -12.9% cumulative change since FY2023) , GAAP net income of -$495.6M, operating cash flow of -$75.1M, and free cash flow of -$162.2M (+28.9% YoY). On the balance sheet, UAA closed FY2025 with $4.63B in total assets against $390.0M in total debt (Altman Z-Score: 1.67, Piotroski F-Score: 4/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2026-03-31	$4.97B	-$495.6M	-$75.1M	-$162.2M	$4.63B	$390.0M
FY2024 (FY)	2025-03-31	$5.16B	-$201.3M	-$59.3M	-$228.0M	$4.63B	$595.2M
FY2023 (FY)	2024-03-31	$5.70B	$232.0M	$354.0M	$354.0M	—	—

3. UAA Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is UAA stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does UAA compare to CPRI and UA in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for UAA?

Where is UAA trading relative to its 50-day, 200-day, and 52-week technical levels?

UAA last traded at $5.24 (+5.01% on volume of 12,001,867 shares), positioning the stock +8.04% above its 50-day simple moving average ($4.85) and -11.64% below its 200-day simple moving average ($5.93). Across its 52-week range of $4.13 to $8.15, UAA sits at the 27.6% percentile with a 14-day RSI of 55.3 (BULLISH MOMENTUM) and an implied next-earnings move of ±8.3% ($4.81 to $5.67).

Direct Sub-Reports: UAA RQD Cockpit UAA 12M Forecast UAA Earnings & Move UAA Dividends & DRIP UAA Insiders & 13F UAA Whale Options UAA Profit Sankey UAA News & Why

ROARABLE RATING BRIEF • RQD 27/100 (E) ✓ SEC XBRL & RQD VERIFIED

UAA — Under Armour Inc. (Class A): What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit

Updated: 2026-03-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

Under Armour Inc. (Class A) (UAA) earns a live Roarable RQD composite score of 27/100, corresponding to a E letter grade (Roarable Strong Sell) at a spot price of $5.24 (+5.01% 1D, market capitalization $2.14B).

Fundamental Cash Engine (6/20): Anchored by return on invested capital (ROIC) of -9.5%, gross margin of 45.5%, operating margin of -3.3%, and free cash flow yield of -7.52%.
Whale 13F & Options Flow (9/20) + Insider Conviction (3/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
Macro Regime Fit (4/20) + Forensic Balance Sheet (5/20): Incorporates a 1.00x equity beta, Altman Z-Score of 1.67, Piotroski F-Score of 4/9, and Debt/Equity of 0.27x.

2. Business Model, Unit Margins & SEC Financial Trajectory

Under Armour Inc. (Class A) is a NYSE-listed issuer classified in the Consumer Discretionary sector and the Apparel industry. The company operates in apparel. Specific product lines, customer segments, and revenue mix are — Revenue is reported in the SEC financials, but the source does not describe the monetization model in detail.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2026-03-31), Under Armour Inc. (Class A) (UAA) reported $4.97B in annual revenue (up from $5.16B in FY2024, -3.8% YoY) and -$495.6M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($5.70B revenue, $232.0M net income) through FY2025, UAA scaled operating cash flow to -$75.1M and free cash flow to -$162.2M, backed by $4.63B in total assets against $390.0M in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

🐂 Primary Bull Case (E • RQD 27/100): Established market leader in Consumer Discretionary with deep daily trading liquidity. Free cash flow yield of -7.52% and institutional whale pillar of 9/20. With Fundamental Cash Engine at 6/20 and Institutional Whale Flow at 9/20, sustained execution supports upside toward the upper end of the $4.13 – $8.15 52-week range.
🐻 Primary Bear Case & Valuation Risk: Company executives have done more routine share selling than personal cash buying lately. Investors must weigh current valuation against -3.3% operating margins and a 1.00x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Upstream supplier dependencies, downstream customer concentration, and sector correlation coefficients are — A prospective investor should note that the absence of mapped links means this brief cannot identify second-order bottlenecks in sourcing, distribution, or retail channels.

Key Question #1: Can UAA sustain or expand its -3.3% operating margin and -9.5% ROIC against Apparel peers over the next 4 quarters?
Key Question #2: Following FY2025 revenue of $4.97B and free cash flow of -$162.2M, how will capital allocation balance growth reinvestment against $390.0M in total debt?
Key Question #3: How sensitive is UAA's equity valuation to Consumer Discretionary capital spending cycles and macro interest-rate shifts (Beta 1.00x)?

UAA Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Under Armour Inc. (Class A) (UAA) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to UAA Debate Forum (3) ↓

🟡 MARKET WIRE Yahoo! Finance Canada • 21h ago

Under Armour, Inc. (UAA) Stock Price, News, Quote & History

Yahoo! Finance Canada report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE The Globe and Mail • 1d ago

Consumer Discretionary - Apparel and Accessories Stocks Q2 Results: Benchmarking Under Armour (NYSE:UAA)

The Globe and Mail report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE MarketBeat • 1d ago

Under Armour, Inc. $UAA Shares Acquired by Vontobel Holding Ltd.

MarketBeat report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Simply Wall St • 1d ago

What Just Happened With Under Armour (UAA)?

Simply Wall St report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE StockStory • 1d ago

2 High-Flying Stocks to Research Further and 1 We Question

StockStory report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE MarketBeat • 1d ago

Under Armour, Inc. (UAA) - What Are Researchers Saying About This Stock?

MarketBeat report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟢 CATALYST https://www.dars.gov.et/ • 1d ago

Under Armour Inc. (UAA) Q3 2026 Earnings: EPS Beat Estimates by 184.09% as Stock Rises 1.51% - Low Growth Earnings

https://www.dars.gov.et/ report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE MarketBeat • 1d ago

Under Armour (UAA) Short Interest & Short Float | Updated Nov 2026 $UAA

MarketBeat report covering Under Armour Inc. (Class A) (UAA) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

UAA Bull vs. Bear Conversation Board — What's Your Call at $5.24?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON UAA 🐻 33% BEARISH CONVICTION

MA MacroHawk_NYC RQD DEBATE OPENER • Cross-Asset Macro Desk 🐂 BULLISH 🎯 Target: $6.04 (+21.0%)

📌 Pinned Debate

Modest leverage (Debt/Equity 0.27) and a 5.46% same-day price gain on heavy volume offer a base for a possible rebound if margins recov

Modest leverage (Debt/Equity 0.27) and a 5.46% same-day price gain on heavy volume offer a base for a possible rebound if margins recover.. When you look under the hood at UAA, Fundamental Cash Engine is 6/20 with 45.5% gross margins and -9.5% ROIC. Bears are staring in the rearview mirror while institutional 13F flow (9/20) has been quietly accumulating below $8.15. My 12M target is $6.04.

RetailWhale_TX 🐂 BULL

Both sides have a point here — UAA's 5/20 balance sheet score keeps downside contained, so the real swing factor next earnings call is backlog and FCF conversion.

FA FadeTheHype RQD DEBATE OPENER • Contrarian Tape Reader 🐻 BEARISH 🎯 Target: $4.29 (-14.0%)

Spot @ $4.99

Negative ROIC (-9.5%), negative FCF yield (-7.52%), and a weak Altman Z of 1.67 point to ongoing cash burn and forensic risk.

Careful chasing UAA at $4.99. Negative ROIC (-9.5%), negative FCF yield (-7.52%), and a weak Altman Z of 1.67 point to ongoing cash burn and forensic risk.. Gross margin is 45.5%, but operating margin is -3.3%, which shows SG&A and reinvestment are eating into bottom-line EPS. Target $4.29 on multiple compression.